by Jonathan Mark | Jun 19, 2024 | Analytics, Blog, Google, Google Analytics, Services
Google Analytics 4 (GA4) represents a significant evolution from Universal Analytics, transitioning from session-based to event-based tracking. This shift prioritizes user interactions across platforms and devices, providing richer insights through the tracking of...
by Project 3 Team | May 9, 2024 | Adobe, Adobe Analytics, Analytics, Blog, Google Analytics
In this blog, we’ll compare Adobe Analytics and Google Analytics to determine which is the better fit for your business. We’ll explore their features, benefits, and drawbacks to provide a comprehensive analysis of each platform. Google Analytics Google...
by Project 3 Team | Apr 25, 2024 | Analytics, Blog, Data, Google, Google Analytics
On July 1, 2024, Google Analytics will permanently delete all data in Universal Analytics (UA), erasing all your historical data to oblivion. Don’t watch helplessly as your valuable insights disappear into the digital void. Back up your data now before it’s too...
by Project 3 Team | Apr 1, 2024 | Analytics, Blog, Google Analytics
Google is Changing Conversions to Key Events in GA4. Are You Ready? Google has recently made an announcement that they’re changing the term ‘Conversions’ to ‘Key Events’ in Google Analytics 4 (GA4). You’re probably...
by Project 3 Team | Dec 29, 2023 | Adobe, Adobe Analytics, Blog, Google, Google Analytics, MarTech
Time to continue our walk through 2023 and unwrap the remaining six MarTech tips that complete our 12 Days of MarTech series on LinkedIn. These insights, sourced directly from our team of consultants, dive into the intricacies of Google Analytics, strategic decisions...
by Project 3 Team | Oct 16, 2023 | Analytics, Blog, Data, Google, Google Analytics, Machine Learning
Google Analytics 4 (GA4) is a powerful digital analytics platform that leverages machine learning (ML) to provide businesses with valuable insights. While GA4’s ML capabilities are well-publicized (and can do some pretty cool things), it’s also important...
