Services
Guardian
Introducing Guardian: Real-Time Data Monitoring and MarTech Guidance
Guardian, powered by Sentinel Insights, is a technology-backed, consultant-enhanced MarTech monitoring service. With Guardian, you benefit from continuous, real-time, production MarTech data monitoring, supported by a Team of Project 3 Consultants who are ready to remediate any discovered issues. This service ensures that the data being captured on your website is accurate, so that you can confidently make critical, data-informed decisions.
Guardian is powered by Sentinel Insights.
How does Guardian work?
Guardian monitors the data generated by real users and validates what is collected by vendor tags present on your website, checking to make sure the tags are implemented properly and data collection is performing as expected. This real time monitoring of tags allows even the toughest irregularities in data collection to be discovered promptly, eliminating and mitigating large gaps that can impact campaign performance, reporting, and decision-making. When issues are identified, the Project 3 Consulting Team is the first to know, so that action can be taken immediately to remedy the issue on your behalf.
How does Guardian work?
Guardian monitors the data generated by real users and validates what is collected by vendor tags present on your website, checking to make sure the tags are implemented properly and data collection is performing as expected. This real time monitoring of tags allows even the toughest irregularities in data collection to be discovered promptly, eliminating and mitigating large gaps that can impact campaign performance, reporting, and decision-making. When issues are identified, the Project 3 Consulting Team is the first to know, so that action can be taken immediately to remedy the issue on your behalf.
Why Choose Guardian from Project 3 Consulting?
Guardian Service also offers clients access to Project 3’s Consulting Team for additional guidance relating to tag implementation, SEO/SEM, data collection, reporting, tagging, and various MarTech questions.
Guardian was designed with flexibility and value in mind; Guardian delivers on both. This offer contracts services monthly, providing cutting edge monitoring, coupled with 4 complimentary consulting hours per month. If data quality, compliance, backed by seasoned MarTech consultants is important to your organization, Guardian is the answer.
Guardian Benefits: Providing Confidence in Your Business
Data Quality
- Check for anomalies in data collection
- Continuously test for data quality issues
- Receive notifications for unexpected changes in values
Speed to Innovation
- Add tags into production with confidence
- Match increased testing to changes in operational process. i.e. Agile which brings increased production deployments
Governance
- Monitor for errant PII collection
- Receive notifications when 3rd party tags are added/removed
- Monitor for changes to established data collection standards
- Campaign parameter validation
- Content Security Policy validation
Page Performance
- Identify pages that are underperforming
- Gain an understanding of tags with abnormal load times
- Monitoring for JavaScript errors
Operational Cost Savings
- Lower QA and testing costs
- Identification of duplicate tags, saving money for MarTech stack costs
- Automated regression testing for changes to data collection
Process Enhancement
- Immediate resolution of tagging issues
- Improved testing capabilities around data quality and governance
- Immediately identify tag misconfiguration
The Guardian Service is Simple and Quick to Install
1. We deploy a small Javascript tag on your website that allows you to monitor and analyze your digital data.
2. Behind the scenes, the tag reviews and validates your data collection practices by analyzing the data generated by real user activity.
3. Our MarTech strategists monitor and validate the findings using the Guardian Platform.
4. We proactively reach out to you if we spot anything that needs investigation or more critical issues that should be fixed immediately.
Ready to deploy Guardian? Connect with us today and let’s get started on the path to better data accuracy.
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Did You Know?
Over 55% of Project 3’s clients belong to the fortune 500.