by Project 3 Team | Apr 25, 2024 | Analytics, Blog, Data, Google, Google Analytics
On July 1, 2024, Google Analytics will permanently delete all data in Universal Analytics (UA), erasing all your historical data to oblivion. Don’t watch helplessly as your valuable insights disappear into the digital void. Back up your data now before it’s too...
by Project 3 Team | Apr 17, 2024 | Adobe, Adobe AEM, Adobe Analytics, Adobe CJA, Adobe Firefly, AI, Analytics, Blog
With the Adobe Summit still fresh in our minds, let’s explore further how Generative AI is revolutionizing customer experiences. In recent years, Artificial Intelligence (AI) has evolved from a theoretical concept to a practical tool that revolutionizes how businesses...
by Project 3 Team | Apr 8, 2024 | Adobe, Adobe AEM, Adobe Analytics, Adobe CJA, Adobe Firefly, AI, Analytics, Blog
Our journey through Adobe Summit 2024 was nothing short of exhilarating, showcasing the forefront of digital marketing innovation. From rubbing elbows with key industry leaders to letting loose at AREA15 with DJ Diesel, the event left us inspired and invigorated. Here...
by Project 3 Team | Apr 1, 2024 | Analytics, Blog, Google Analytics
Google is Changing Conversions to Key Events in GA4. Are You Ready? Google has recently made an announcement that they’re changing the term ‘Conversions’ to ‘Key Events’ in Google Analytics 4 (GA4). You’re probably...
by Project 3 Team | Mar 14, 2024 | Adobe, Adobe Analytics, Analytics, Blog
Introduction to Adobe Analytics Implementation Adobe Analytics offers a highly customizable solution for data collection, allowing for complex and valuable insights into what your visitors are doing on your website and in your mobile apps. The implementation...
by Project 3 Team | Jan 30, 2024 | Analytics, Blog, Data, MarTech
Ah, love and marketing technology – two seemingly unrelated topics that, when brought together, can create a symphony of data-driven romanticism. In the spirit of Valentine’s Day, let’s explore the idea that good data is not the destination, it’s the...
