The Project 3 Blog
SEO and SEM: Two Critical Practices for Digital Marketing Success
Most marketers know the importance of embracing SEO and SEM – two critical practices for digital marketing success. However, these terms are often bundled without a clear understanding of what each...
Decoding Digital Transformations: Quantifying the Business Value of Analytics
While undergoing a digital transformation, businesses face an array of challenges. These challenges encompass a wide range of hurdles: resistance to change, complexities of integrating digital...
Know the Difference: Project Manager vs. Scrum Master
While the terms Project Manager and Scrum Master are sometimes used interchangeably, they are two distinct and unique roles. At Project 3 Consulting, we’ve drawn a comparison that Project Managers...
Troubleshooting Page Load Time: Prioritizing Performance (Without Blaming the TMS)
Page load time is crucial for a seamless user experience, whether you're a website owner or user. Page performance depends on many things such as the type of page, file size, coding practices, and...
Machine Learning + GA4: Elevating Your Insights with Quality Data
Google Analytics 4 (GA4) is a powerful digital analytics platform that leverages machine learning (ML) to provide businesses with valuable insights. While GA4's ML capabilities are well-publicized...
Client-side vs. Server-side Tag Management: Making the Right Choice for Your Web Analytics
Are you grappling with the decision between client-side and server-side tag management for your web analytics? It's a common dilemma faced by many businesses today. The choice you make can...
The Power of SEM Excellence: Boost Your Business with Search Engine Marketing
If you've ever searched for a solution online, you've likely noticed that the first results you see are often paid advertisements. Search Engine Marketing (SEM) can be a powerful tool in your...
A/B Testing and Conversion Rate Optimization: Two Essentials on the Journey of Digital Improvement
A/B Testing and Conversion Rate Optimization (CRO) are terms that are often misused interchangeably. However, it's important to grasp the nuances of each term and understand their unique roles in...
A Glimpse into the Visionary Mind of Scotty Hagen, Co-Founder of Project 3 Consulting
The birth of Project 3 Consulting wasn't scripted in corporate boardrooms or predicted by market trends. It was an impulsive burst of creativity, sparked when Scotty Hagen found himself at a career...