The Project 3 Blog
Navigating the Adobe Experience Platform: A Guide to Success in Customer Engagement
What’s the most effective way to drive loyal customers to your brand? If you answered by creating a memorable customer experience, you’d be correct! And you're in luck, because we're here today...
Love Bytes: a MarTech Match Made in Heaven
Ah, love and marketing technology – two seemingly unrelated topics that, when brought together, can create a symphony of data-driven romanticism. In the spirit of Valentine's Day, let's explore the...
Tutorial: Using Lookup Table Variable in GTM for Data Cleaning
Introduction Welcome to our tutorial on leveraging the Lookup Table Variable in Google Tag Manager (GTM) for effective data cleaning. As mentioned in many of our other publications, we cannot...
Top MarTech Tips of 2023: Part 2
Time to continue our walk through 2023 and unwrap the remaining six MarTech tips that complete our 12 Days of MarTech series on LinkedIn. These insights, sourced directly from our team of...
Top MarTech Tips of 2023: Part 1
This holiday season, we have a special gift for you—our twelve best MarTech tips of 2023! We reached out to our team of seasoned consultants, asking them to share their expertise, and they've...
Mastering the Holiday Rush: A Guide to E-commerce Success
The holiday rush is upon us, and as e-commerce businesses gear up for the annual surge in online shopping, strategic preparation becomes a game-changer. At Project 3 Consulting, we recognize the...
Giving Tuesday with a Touch of MarTech Magic
In a world often consumed by the hustle and bustle of daily life, the spirit of generosity shines brightly on Giving Tuesday. This global day of charitable giving, which occurs annually the Tuesday...
Mastering Digital Marketing: The Art and Science of Retargeting
Sales teams get a lot of credit for converting prospects into customers, but ongoing marketing efforts ensure that your product or service remains top-of-mind until people are ready to buy. This is...
SEO and SEM: Two Critical Practices for Digital Marketing Success
Most marketers know the importance of embracing SEO and SEM – two critical practices for digital marketing success. However, these terms are often bundled without a clear understanding of what each...