by Project 3 Team | Oct 16, 2023 | Analytics, Blog, Data, Google, Google Analytics, Machine Learning
Google Analytics 4 (GA4) is a powerful digital analytics platform that leverages machine learning (ML) to provide businesses with valuable insights. While GA4’s ML capabilities are well-publicized (and can do some pretty cool things), it’s also important...
by Project 3 Team | Sep 12, 2023 | Analytics, Blog, Google, Google Analytics, UTM
Data-driven decision making is paramount for business success in our current digital age. Many of our clients use Google Analytics, a solid choice that empowers website owners and marketers to make better decisions, armed with invaluable insights into their online...
by Dylan | Apr 25, 2023 | Blog, Data, Google, Google Analytics
Google Analytics 4 (GA4) is the latest version of Google’s popular analytics platform. It was released in October 2020, and Google has been encouraging users to switch to GA4 ever since. There are a number of reasons why you should switch to GA4 as soon as...
by Dylan | Jan 19, 2023 | Blog, Google, Google Analytics
We’re all familiar with the saying “change is inevitable.” This has never been more true in the world of digital analytics, where we often find ourselves on a roller coaster of updates, upgrades and migrations. The latest change will go into effect...
