by Project 3 Team | Apr 25, 2024 | Analytics, Blog, Data, Google, Google Analytics
On July 1, 2024, Google Analytics will permanently delete all data in Universal Analytics (UA), erasing all your historical data to oblivion. Don’t watch helplessly as your valuable insights disappear into the digital void. Back up your data now before it’s too...
by Project 3 Team | Jan 30, 2024 | Analytics, Blog, Data, MarTech
Ah, love and marketing technology – two seemingly unrelated topics that, when brought together, can create a symphony of data-driven romanticism. In the spirit of Valentine’s Day, let’s explore the idea that good data is not the destination, it’s the...
by Project 3 Team | Jan 4, 2024 | Blog, Data, Google, Google Tag Manager
Introduction Welcome to our tutorial on leveraging the Lookup Table Variable in Google Tag Manager (GTM) for effective data cleaning. As mentioned in many of our other publications, we cannot emphasize enough the pivotal role of accurate digital data in informed...
by Project 3 Team | Nov 7, 2023 | Analytics, Blog, Data
While undergoing a digital transformation, businesses face an array of challenges. These challenges encompass a wide range of hurdles: resistance to change, complexities of integrating digital solutions with legacy systems, safeguarding sensitive customer and company...
by Project 3 Team | Oct 16, 2023 | Analytics, Blog, Data, Google, Google Analytics, Machine Learning
Google Analytics 4 (GA4) is a powerful digital analytics platform that leverages machine learning (ML) to provide businesses with valuable insights. While GA4’s ML capabilities are well-publicized (and can do some pretty cool things), it’s also important...
by Dylan | Apr 25, 2023 | Blog, Data, Google, Google Analytics
Google Analytics 4 (GA4) is the latest version of Google’s popular analytics platform. It was released in October 2020, and Google has been encouraging users to switch to GA4 ever since. There are a number of reasons why you should switch to GA4 as soon as...
