by Project 3 Team | Nov 7, 2023 | Analytics, Blog, Data
While undergoing a digital transformation, businesses face an array of challenges. These challenges encompass a wide range of hurdles: resistance to change, complexities of integrating digital solutions with legacy systems, safeguarding sensitive customer and company...
by Project 3 Team | Oct 16, 2023 | Analytics, Blog, Data, Google, Google Analytics, Machine Learning
Google Analytics 4 (GA4) is a powerful digital analytics platform that leverages machine learning (ML) to provide businesses with valuable insights. While GA4’s ML capabilities are well-publicized (and can do some pretty cool things), it’s also important...
by Dylan | Apr 25, 2023 | Blog, Data, Google, Google Analytics
Google Analytics 4 (GA4) is the latest version of Google’s popular analytics platform. It was released in October 2020, and Google has been encouraging users to switch to GA4 ever since. There are a number of reasons why you should switch to GA4 as soon as...
