by Project 3 Team | Feb 29, 2024 | Adobe CJA, Blog
Picture this: You stroll into a store, browsing for the perfect pair of pants, when suddenly, an enthusiastic salesperson tries to sell you paper clips. As you navigate through the aisles, you’re bombarded with offers for artisanal gelato samples and flashy ads...
by Project 3 Team | Feb 23, 2024 | A/B Testing, Adobe, Adobe Target, Blog, Optimizely
After reading this article, you will clearly understand the similarities and differences between Adobe Target and Optimizely Web Experimentation. You will know key platform features, functionalities, pricing, and suitability for different business sizes and industries...
by Project 3 Team | Feb 21, 2024 | Adobe, AEP, Blog
What’s the most effective way to drive loyal customers to your brand? If you answered by creating a memorable customer experience, you’d be correct! And you’re in luck, because we’re here today to tell you how to do exactly that. When you create...
by Project 3 Team | Jan 30, 2024 | Analytics, Blog, Data, MarTech
Ah, love and marketing technology – two seemingly unrelated topics that, when brought together, can create a symphony of data-driven romanticism. In the spirit of Valentine’s Day, let’s explore the idea that good data is not the destination, it’s the...
by Project 3 Team | Jan 4, 2024 | Blog, Data, Google, Google Tag Manager
Introduction Welcome to our tutorial on leveraging the Lookup Table Variable in Google Tag Manager (GTM) for effective data cleaning. As mentioned in many of our other publications, we cannot emphasize enough the pivotal role of accurate digital data in informed...
by Project 3 Team | Dec 29, 2023 | Adobe, Adobe Analytics, Blog, Google, Google Analytics, MarTech
Time to continue our walk through 2023 and unwrap the remaining six MarTech tips that complete our 12 Days of MarTech series on LinkedIn. These insights, sourced directly from our team of consultants, dive into the intricacies of Google Analytics, strategic decisions...
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