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Our Adobe Summit 2024 Experience: The MarTech Recap and Key Takeaways 

Our Adobe Summit 2024 Experience: The MarTech Recap and Key Takeaways 

by Project 3 Team | Apr 8, 2024 | Adobe, Adobe AEM, Adobe Analytics, Adobe CJA, Adobe Firefly, AI, Analytics, Blog

Our journey through Adobe Summit 2024 was nothing short of exhilarating, showcasing the forefront of digital marketing innovation. From rubbing elbows with key industry leaders to letting loose at AREA15 with DJ Diesel, the event left us inspired and invigorated. Here...
Setting Up a Basic Adobe Analytics Implementation 

Setting Up a Basic Adobe Analytics Implementation 

by Project 3 Team | Mar 14, 2024 | Adobe, Adobe Analytics, Analytics, Blog

Introduction to Adobe Analytics Implementation  Adobe Analytics offers a highly customizable solution for data collection, allowing for complex and valuable insights into what your visitors are doing on your website and in your mobile apps. The implementation...
A/B Testing Platform Showdown: Compare Adobe Target vs. Optimizely Web Experimentation 

A/B Testing Platform Showdown: Compare Adobe Target vs. Optimizely Web Experimentation 

by Project 3 Team | Feb 23, 2024 | A/B Testing, Adobe, Adobe Target, Blog, Optimizely

After reading this article, you will clearly understand the similarities and differences between Adobe Target and Optimizely Web Experimentation. You will know key platform features, functionalities, pricing, and suitability for different business sizes and industries...
Navigating the Adobe Experience Platform: A Guide to Success in Customer Engagement

Navigating the Adobe Experience Platform: A Guide to Success in Customer Engagement

by Project 3 Team | Feb 21, 2024 | Adobe, AEP, Blog

What’s the most effective way to drive loyal customers to your brand? If you answered by creating a memorable customer experience, you’d be correct! And you’re in luck, because we’re here today to tell you how to do exactly that. When you create...
Top MarTech Tips of 2023: Part 2

Top MarTech Tips of 2023: Part 2

by Project 3 Team | Dec 29, 2023 | Adobe, Adobe Analytics, Blog, Google, Google Analytics, MarTech

Time to continue our walk through 2023 and unwrap the remaining six MarTech tips that complete our 12 Days of MarTech series on LinkedIn. These insights, sourced directly from our team of consultants, dive into the intricacies of Google Analytics, strategic decisions...
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