by Jonathan Mark | Oct 22, 2024 | Adobe Analytics, Analytics, Audits, Blog, Data, Google Analytics, MarTech
Have you ever felt that something’s off with your marketing data but just couldn’t pinpoint what it is? If you’ve been nodding along, it might be time for an analytics audit. And no, we’re not talking about financial audits that make you break out in a cold sweat—this...
by Jonathan Mark | Oct 17, 2024 | Adobe, Adobe Analytics, Adobe Stack, Analytics, Data, MarTech Spotlight
Adobe Analytics is a leading analytics platform designed for large enterprises needing advanced insights into customer behavior across digital channels. With robust features and continuous updates, it offers flexibility and scalability, making it a go-to choice for...
by Project 3 Team | May 9, 2024 | Adobe, Adobe Analytics, Analytics, Blog, Google Analytics
In this blog, we’ll compare Adobe Analytics and Google Analytics to determine which is the better fit for your business. We’ll explore their features, benefits, and drawbacks to provide a comprehensive analysis of each platform. Google Analytics Google...
by Project 3 Team | Apr 17, 2024 | Adobe, Adobe AEM, Adobe Analytics, Adobe CJA, Adobe Firefly, AI, Analytics, Blog
With the Adobe Summit still fresh in our minds, let’s explore further how Generative AI is revolutionizing customer experiences. In recent years, Artificial Intelligence (AI) has evolved from a theoretical concept to a practical tool that revolutionizes how businesses...
by Project 3 Team | Apr 8, 2024 | Adobe, Adobe AEM, Adobe Analytics, Adobe CJA, Adobe Firefly, AI, Analytics, Blog
Our journey through Adobe Summit 2024 was nothing short of exhilarating, showcasing the forefront of digital marketing innovation. From rubbing elbows with key industry leaders to letting loose at AREA15 with DJ Diesel, the event left us inspired and invigorated. Here...
by Project 3 Team | Mar 14, 2024 | Adobe, Adobe Analytics, Analytics, Blog
Introduction to Adobe Analytics Implementation Adobe Analytics offers a highly customizable solution for data collection, allowing for complex and valuable insights into what your visitors are doing on your website and in your mobile apps. The implementation...
