The Project 3 Blog
The Power of SEM Excellence: Boost Your Business with Search Engine Marketing
If you've ever searched for a solution online, you've likely noticed that the first results you see are often paid advertisements. Search Engine Marketing (SEM) can be a powerful tool in your...
A/B Testing and Conversion Rate Optimization: Two Essentials on the Journey of Digital Improvement
A/B Testing and Conversion Rate Optimization (CRO) are terms that are often misused interchangeably. However, it's important to grasp the nuances of each term and understand their unique roles in...
A Glimpse into the Visionary Mind of Scotty Hagen, Co-Founder of Project 3 Consulting
The birth of Project 3 Consulting wasn't scripted in corporate boardrooms or predicted by market trends. It was an impulsive burst of creativity, sparked when Scotty Hagen found himself at a career...
UTM Parameters: Your Secret Weapon for Better Digital Campaign Attribution
Data-driven decision making is paramount for business success in our current digital age. Many of our clients use Google Analytics, a solid choice that empowers website owners and marketers to make...
The Power of a Measurement Strategy Plan for Business Success
Just as a sailboat needs a navigator to traverse the open sea, a company requires a solid measurement strategy plan (MSP) to guide it. What is a Measurement Strategy Plan? Imagine embarking on...
The Essential Role of Regular Audits in Sustaining High-Performance Digital Marketing
In the rapidly evolving landscape of digital marketing, staying ahead isn't just a nice to have – it's a necessity. To remain competitive and relevant, marketing organizations must be diligent in...
Data Privacy Laws by State: The Good, The Bad, and The Ugly
When Open AI co-founder Sam Altman announced that Chat GPT was expanding its privacy settings to allow users to disable their chat history and exclude their data from AI training, private citizens...
Time is running out on Universal Analytics; Now is the time to switch to GA4
Google Analytics 4 (GA4) is the latest version of Google's popular analytics platform. It was released in October 2020, and Google has been encouraging users to switch to GA4 ever since. There...
Tips and Tricks for Effectively Communicating the Results of an Adobe Analytics/Adobe Launch Audit to Stakeholders
If you’ve been tasked with auditing your company’s Adobe Analytics and Adobe Launch systems, chances are you have plenty of data points to work with. But once you’ve identified any potential issues...