The Project 3 Blog
Machine Learning + GA4: Elevating Your Insights with Quality Data
Google Analytics 4 (GA4) is a powerful digital analytics platform that leverages machine learning (ML) to provide businesses with valuable insights. While GA4's ML capabilities are well-publicized...
Client-side vs. Server-side Tag Management: Making the Right Choice for Your Web Analytics
Are you grappling with the decision between client-side and server-side tag management for your web analytics? It's a common dilemma faced by many businesses today. The choice you make can...
The Power of SEM Excellence: Boost Your Business with Search Engine Marketing
If you've ever searched for a solution online, you've likely noticed that the first results you see are often paid advertisements. Search Engine Marketing (SEM) can be a powerful tool in your...
A/B Testing and Conversion Rate Optimization: Two Essentials on the Journey of Digital Improvement
A/B Testing and Conversion Rate Optimization (CRO) are terms that are often misused interchangeably. However, it's important to grasp the nuances of each term and understand their unique roles in...
A Glimpse into the Visionary Mind of Scotty Hagen, Co-Founder of Project 3 Consulting
The birth of Project 3 Consulting wasn't scripted in corporate boardrooms or predicted by market trends. It was an impulsive burst of creativity, sparked when Scotty Hagen found himself at a career...
UTM Parameters: Your Secret Weapon for Better Digital Campaign Attribution
Data-driven decision making is paramount for business success in our current digital age. Many of our clients use Google Analytics, a solid choice that empowers website owners and marketers to make...
The Power of a Measurement Strategy Plan for Business Success
Just as a sailboat needs a navigator to traverse the open sea, a company requires a solid measurement strategy plan (MSP) to guide it. What is a Measurement Strategy Plan? Imagine embarking on...
The Essential Role of Regular Audits in Sustaining High-Performance Digital Marketing
In the rapidly evolving landscape of digital marketing, staying ahead isn't just a nice to have – it's a necessity. To remain competitive and relevant, marketing organizations must be diligent in...
Data Privacy Laws by State: The Good, The Bad, and The Ugly
When Open AI co-founder Sam Altman announced that Chat GPT was expanding its privacy settings to allow users to disable their chat history and exclude their data from AI training, private citizens...