While the terms Project Manager and Scrum Master are sometimes used interchangeably, they are two distinct and unique roles. At Project 3 Consulting, we’ve drawn a comparison that Project Managers are pandas and Scrum Masters are tigers. Both are fascinating and able...
Posts for Transformation
Troubleshooting Page Load Time: Prioritizing Performance (Without Blaming the TMS)
Page load time is crucial for a seamless user experience, whether you're a website owner or user. Page performance depends on many things such as the type of page, file size, coding practices, and plugins or widgets. Web development teams often look at analytics, tag...
Machine Learning + GA4: Elevating Your Insights with Quality Data
Google Analytics 4 (GA4) is a powerful digital analytics platform that leverages machine learning (ML) to provide businesses with valuable insights. While GA4's ML capabilities are well-publicized (and can do some pretty cool things), it's also important to understand...
Client-side vs. Server-side Tag Management: Making the Right Choice for Your Web Analytics
Are you grappling with the decision between client-side and server-side tag management for your web analytics? It's a common dilemma faced by many businesses today. The choice you make can significantly impact your tracking accuracy, data security, and overall website...
The Power of SEM Excellence: Boost Your Business with Search Engine Marketing
If you've ever searched for a solution online, you've likely noticed that the first results you see are often paid advertisements. Search Engine Marketing (SEM) can be a powerful tool in your journey to transform your business's visibility and growth. It's a...
A/B Testing and Conversion Rate Optimization: Two Essentials on the Journey of Digital Improvement
A/B Testing and Conversion Rate Optimization (CRO) are terms that are often misused interchangeably. However, it's important to grasp the nuances of each term and understand their unique roles in enhancing your digital presence. Let’s explore A/B testing and CRO,...
A Glimpse into the Visionary Mind of Scotty Hagen, Co-Founder of Project 3 Consulting
The birth of Project 3 Consulting wasn't scripted in corporate boardrooms or predicted by market trends. It was an impulsive burst of creativity, sparked when Scotty Hagen found himself at a career crossroads due to a corporate takeover. He aspired to forge a...
UTM Parameters: Your Secret Weapon for Better Digital Campaign Attribution
Data-driven decision making is paramount for business success in our current digital age. Many of our clients use Google Analytics, a solid choice that empowers website owners and marketers to make better decisions, armed with invaluable insights into their online...
The Power of a Measurement Strategy Plan for Business Success
Just as a sailboat needs a navigator to traverse the open sea, a company requires a solid measurement strategy plan (MSP) to guide it. What is a Measurement Strategy Plan? Imagine embarking on a road trip without a map or GPS. Sounds crazy, right? You can think...
The Essential Role of Regular Audits in Sustaining High-Performance Digital Marketing
In the rapidly evolving landscape of digital marketing, staying ahead isn't just a nice to have – it's a necessity. To remain competitive and relevant, marketing organizations must be diligent in monitoring their strategies and tools. This is where regular analytics...