Posts for Technology

Setting Up a Basic Adobe Analytics Implementation 

Introduction to Adobe Analytics Implementation  Adobe Analytics offers a highly customizable solution for data collection, allowing for complex and valuable insights into what your visitors are doing on your website and in your mobile apps. The implementation...

Love Bytes: a MarTech Match Made in Heaven

Ah, love and marketing technology – two seemingly unrelated topics that, when brought together, can create a symphony of data-driven romanticism. In the spirit of Valentine's Day, let's explore the idea that good data is not the destination, it's the starting line....

Tutorial: Using Lookup Table Variable in GTM for Data Cleaning

Introduction  Welcome to our tutorial on leveraging the Lookup Table Variable in Google Tag Manager (GTM) for effective data cleaning. As mentioned in many of our other publications, we cannot emphasize enough the pivotal role of accurate digital data in informed...