Google Analytics 4 (GA4) is a powerful digital analytics platform that leverages machine learning (ML) to provide businesses with valuable insights. While GA4's ML capabilities are well-publicized (and can do some pretty cool things), it's also important to understand...
Posts for MarTech
Client-side vs. Server-side Tag Management: Making the Right Choice for Your Web Analytics
Are you grappling with the decision between client-side and server-side tag management for your web analytics? It's a common dilemma faced by many businesses today. The choice you make can significantly impact your tracking accuracy, data security, and overall website...
The Power of SEM Excellence: Boost Your Business with Search Engine Marketing
If you've ever searched for a solution online, you've likely noticed that the first results you see are often paid advertisements. Search Engine Marketing (SEM) can be a powerful tool in your journey to transform your business's visibility and growth. It's a...
A/B Testing and Conversion Rate Optimization: Two Essentials on the Journey of Digital Improvement
A/B Testing and Conversion Rate Optimization (CRO) are terms that are often misused interchangeably. However, it's important to grasp the nuances of each term and understand their unique roles in enhancing your digital presence. Let’s explore A/B testing and CRO,...
A Glimpse into the Visionary Mind of Scotty Hagen, Co-Founder of Project 3 Consulting
The birth of Project 3 Consulting wasn't scripted in corporate boardrooms or predicted by market trends. It was an impulsive burst of creativity, sparked when Scotty Hagen found himself at a career crossroads due to a corporate takeover. He aspired to forge a...
UTM Parameters: Your Secret Weapon for Better Digital Campaign Attribution
Data-driven decision making is paramount for business success in our current digital age. Many of our clients use Google Analytics, a solid choice that empowers website owners and marketers to make better decisions, armed with invaluable insights into their online...
The Power of a Measurement Strategy Plan for Business Success
Just as a sailboat needs a navigator to traverse the open sea, a company requires a solid measurement strategy plan (MSP) to guide it. What is a Measurement Strategy Plan? Imagine embarking on a road trip without a map or GPS. Sounds crazy, right? You can think...
The Essential Role of Regular Audits in Sustaining High-Performance Digital Marketing
In the rapidly evolving landscape of digital marketing, staying ahead isn't just a nice to have – it's a necessity. To remain competitive and relevant, marketing organizations must be diligent in monitoring their strategies and tools. This is where regular analytics...
Data Privacy Laws by State: The Good, The Bad, and The Ugly
When Open AI co-founder Sam Altman announced that Chat GPT was expanding its privacy settings to allow users to disable their chat history and exclude their data from AI training, private citizens and businesses all had the same question: Did Chat GPT record every...
Time is running out on Universal Analytics; Now is the time to switch to GA4
Google Analytics 4 (GA4) is the latest version of Google's popular analytics platform. It was released in October 2020, and Google has been encouraging users to switch to GA4 ever since. There are a number of reasons why you should switch to GA4 as soon as...