When Open AI co-founder Sam Altman announced that Chat GPT was expanding its privacy settings to allow users to disable their chat history and exclude their data from AI training, private citizens and businesses all had the same question: Did Chat GPT record every...
Posts for Digital Marketing
Time is running out on Universal Analytics; Now is the time to switch to GA4
Google Analytics 4 (GA4) is the latest version of Google's popular analytics platform. It was released in October 2020, and Google has been encouraging users to switch to GA4 ever since. There are a number of reasons why you should switch to GA4 as soon as...
Tips and Tricks for Effectively Communicating the Results of an Adobe Analytics/Adobe Launch Audit to Stakeholders
If you’ve been tasked with auditing your company’s Adobe Analytics and Adobe Launch systems, chances are you have plenty of data points to work with. But once you’ve identified any potential issues or opportunities, it can be difficult to communicate these findings to...
CDPs and Personalization: How Businesses Can Use Customer Data to Improve the Customer Experience
Customer data platforms (CDPs) are becoming increasingly important in today's digital landscape. They provide businesses with a powerful way to collect, store, analyze, and act on customer data. Not only does this enable companies to create more targeted marketing...
People, Processes and Technology: Healthcare Industry
Lately, a successful digital transformation has been taking place at an online health service provider. After years of stagnating growth, the company decided to make a change and take the plunge into the world of digitalization. To do this, they brought in a team of...
Top 5 Reasons Why You Should Hire a Consulting Company
Organizations have long been turning to consulting companies when they need to scale their teams quickly and access the latest industry experience. Here are the top five reasons why you should hire a consulting company rather than hiring employees: 1. Cost - Hiring a...
Manufacturing Industry: Story of a successful transformation
I was proud to be part of a recent digital transformation at a regional manufacturing company that was struggling to keep up with their competition and the ever-changing digital landscape. They knew that they needed to make a change, but weren't sure how to go about...
MarTech Architect: Project 3 is a great place to work
I recently began working as an MarTech Architect at Project 3 and it has been an amazing experience. In this role I bring my experiences, proven strategies, and technical insights to our customers’ ecosystems. The people I work with are top-notch industry experts who...
Analytics Engineer 1: Project 3 is a great place to work!
As an analytics engineer at Project 3 I have been given the amazing opportunity to work with some of the most innovative and inspiring people in the industry. Not only am I surrounded by cutting edge industry experts, but I also get to work with Fortune 500 clients on...
Moving to Google Analytics 4 (GA4): How to Transition your Universal Analytics Setup
We're all familiar with the saying "change is inevitable." This has never been more true in the world of digital analytics, where we often find ourselves on a roller coaster of updates, upgrades and migrations. The latest change will go into effect in July of 2023,...