The holiday rush is upon us, and as e-commerce businesses gear up for the annual surge in online shopping, strategic preparation becomes a game-changer. At Project 3 Consulting, we recognize the challenges that come with managing peak times, and we're here to help. In...
Posts for Digital Marketing
Giving Tuesday with a Touch of MarTech Magic
In a world often consumed by the hustle and bustle of daily life, the spirit of generosity shines brightly on Giving Tuesday. This global day of charitable giving, which occurs annually the Tuesday after Thanksgiving, serves as a reminder of the impact we can make...
Mastering Digital Marketing: The Art and Science of Retargeting
Sales teams get a lot of credit for converting prospects into customers, but ongoing marketing efforts ensure that your product or service remains top-of-mind until people are ready to buy. This is a critical tenet of any marketing organization, and one powerful...
SEO and SEM: Two Critical Practices for Digital Marketing Success
Most marketers know the importance of embracing SEO and SEM – two critical practices for digital marketing success. However, these terms are often bundled without a clear understanding of what each is and why they’re both key to a sound digital strategy. If you’re...
Decoding Digital Transformations: Quantifying the Business Value of Analytics
While undergoing a digital transformation, businesses face an array of challenges. These challenges encompass a wide range of hurdles: resistance to change, complexities of integrating digital solutions with legacy systems, safeguarding sensitive customer and company...
Know the Difference: Project Manager vs. Scrum Master
While the terms Project Manager and Scrum Master are sometimes used interchangeably, they are two distinct and unique roles. At Project 3 Consulting, we’ve drawn a comparison that Project Managers are pandas and Scrum Masters are tigers. Both are fascinating and able...
Troubleshooting Page Load Time: Prioritizing Performance (Without Blaming the TMS)
Page load time is crucial for a seamless user experience, whether you're a website owner or user. Page performance depends on many things such as the type of page, file size, coding practices, and plugins or widgets. Web development teams often look at analytics, tag...
Machine Learning + GA4: Elevating Your Insights with Quality Data
Google Analytics 4 (GA4) is a powerful digital analytics platform that leverages machine learning (ML) to provide businesses with valuable insights. While GA4's ML capabilities are well-publicized (and can do some pretty cool things), it's also important to understand...
Client-side vs. Server-side Tag Management: Making the Right Choice for Your Web Analytics
Are you grappling with the decision between client-side and server-side tag management for your web analytics? It's a common dilemma faced by many businesses today. The choice you make can significantly impact your tracking accuracy, data security, and overall website...
The Power of SEM Excellence: Boost Your Business with Search Engine Marketing
If you've ever searched for a solution online, you've likely noticed that the first results you see are often paid advertisements. Search Engine Marketing (SEM) can be a powerful tool in your journey to transform your business's visibility and growth. It's a...