by Jonathan Mark | Jul 10, 2024 | Blog, Data, Data Security, Services
How disappointed are you when you think you received a lead or a surge in traffic, only to have it discovered to be those pesky bots? This disappointment underscores the critical importance of data integrity for accurate insights and effective decision-making in your...
by Project 3 Team | Jun 5, 2024 | Blog, Data, Google, Google Tag Manager
Brief overview of Google Tag Manager (GTM) Google Tag Manager (GTM) is a powerful and user-friendly tool developed by Google that allows marketers, analysts, and developers to manage and deploy marketing tags (snippets of code) on their website or mobile app without...
by Project 3 Team | May 21, 2024 | AI, Analytics, Blog, Data
Created in partnership with Sentinel Insights Have you ever wondered how some companies always seem to be ahead of the game in digital marketing? The answer lies in their ability to adapt and continually seek innovative strategies. With artificial intelligence (AI)...
by Project 3 Team | Apr 25, 2024 | Analytics, Blog, Data, Google, Google Analytics
On July 1, 2024, Google Analytics will permanently delete all data in Universal Analytics (UA), erasing all your historical data to oblivion. Don’t watch helplessly as your valuable insights disappear into the digital void. Back up your data now before it’s too...
by Project 3 Team | Jan 30, 2024 | Analytics, Blog, Data, MarTech
Ah, love and marketing technology – two seemingly unrelated topics that, when brought together, can create a symphony of data-driven romanticism. In the spirit of Valentine’s Day, let’s explore the idea that good data is not the destination, it’s the...
by Project 3 Team | Jan 4, 2024 | Blog, Data, Google, Google Tag Manager
Introduction Welcome to our tutorial on leveraging the Lookup Table Variable in Google Tag Manager (GTM) for effective data cleaning. As mentioned in many of our other publications, we cannot emphasize enough the pivotal role of accurate digital data in informed...
