by Jonathan Mark | Aug 6, 2024 | Blog, Data, Google Tag Manager, MarTech, Tag Management, Tealium iQ
Now that the dust has settled, Google’s recent decision regarding third-party cookies in its Chrome browser has significant implications for the online marketing world. Initially, Google announced plans to phase out third-party cookies in January 2020, aiming...
by Jonathan Mark | Jul 30, 2024 | Blog, Data, Google Tag Manager, MarTech, Tag Management, Tealium iQ
In this blog, we’ll compare Tealium iQ and Google Tag Manager (GTM) to determine which is the better fit for your business. We’ll explore key platform features, functionalities, pricing, and suitability for different business sizes and industries to help you...
by Jonathan Mark | Jul 18, 2024 | Blog, Data, data, Data Migration, Data Security, MarTech, Services
Are you pondering a switch to a different MarTech platform? Then you may want to hear this worrying stat before you start: More than 80% of migrations either fail to deliver on time or go over budget. Whether you’re transitioning from Google Tag Manager to...
by Jonathan Mark | Jul 10, 2024 | Blog, Data, Data Security, Services
How disappointed are you when you think you received a lead or a surge in traffic, only to have it discovered to be those pesky bots? This disappointment underscores the critical importance of data integrity for accurate insights and effective decision-making in your...
by Project 3 Team | Jun 5, 2024 | Blog, Data, Google, Google Tag Manager
Brief overview of Google Tag Manager (GTM) Google Tag Manager (GTM) is a powerful and user-friendly tool developed by Google that allows marketers, analysts, and developers to manage and deploy marketing tags (snippets of code) on their website or mobile app without...
by Project 3 Team | May 21, 2024 | AI, Analytics, Blog, Data
Created in partnership with Sentinel Insights Have you ever wondered how some companies always seem to be ahead of the game in digital marketing? The answer lies in their ability to adapt and continually seek innovative strategies. With artificial intelligence (AI)...
