by Project 3 Team | Apr 17, 2024 | Adobe, Adobe AEM, Adobe Analytics, Adobe CJA, Adobe Firefly, AI, Analytics, Blog
With the Adobe Summit still fresh in our minds, let’s explore further how Generative AI is revolutionizing customer experiences. In recent years, Artificial Intelligence (AI) has evolved from a theoretical concept to a practical tool that revolutionizes how businesses...
by Project 3 Team | Apr 8, 2024 | Adobe, Adobe AEM, Adobe Analytics, Adobe CJA, Adobe Firefly, AI, Analytics, Blog
Our journey through Adobe Summit 2024 was nothing short of exhilarating, showcasing the forefront of digital marketing innovation. From rubbing elbows with key industry leaders to letting loose at AREA15 with DJ Diesel, the event left us inspired and invigorated. Here...
by Project 3 Team | Apr 1, 2024 | Analytics, Blog, Google Analytics
Google is Changing Conversions to Key Events in GA4. Are You Ready? Google has recently made an announcement that they’re changing the term ‘Conversions’ to ‘Key Events’ in Google Analytics 4 (GA4). You’re probably...
by Project 3 Team | Mar 14, 2024 | Adobe, Adobe Analytics, Analytics, Blog
Introduction to Adobe Analytics Implementation Adobe Analytics offers a highly customizable solution for data collection, allowing for complex and valuable insights into what your visitors are doing on your website and in your mobile apps. The implementation...
by Project 3 Team | Mar 7, 2024 | Blog, Fractional CMO, Services
The Coffee Haven Café Story with Fractional CMO Expertise In the heart of a vibrant neighborhood, Coffee Haven Café had all the warmth and charm in the world, but behind its cozy exterior, the café faced a challenge. Despite serving artisanal brews and fostering a...
by Project 3 Team | Feb 29, 2024 | Adobe CJA, Blog
Picture this: You stroll into a store, browsing for the perfect pair of pants, when suddenly, an enthusiastic salesperson tries to sell you paper clips. As you navigate through the aisles, you’re bombarded with offers for artisanal gelato samples and flashy ads...
