by Dylan | Apr 25, 2023 | Blog, Data, Google, Google Analytics
Google Analytics 4 (GA4) is the latest version of Google’s popular analytics platform. It was released in October 2020, and Google has been encouraging users to switch to GA4 ever since. There are a number of reasons why you should switch to GA4 as soon as...
by Dylan | Jan 25, 2023 | Blog
If you’ve been tasked with auditing your company’s Adobe Analytics and Adobe Launch systems, chances are you have plenty of data points to work with. But once you’ve identified any potential issues or opportunities, it can be difficult to communicate these findings to...
by Dylan | Jan 25, 2023 | Blog, CDP
Customer data platforms (CDPs) are becoming increasingly important in today’s digital landscape. They provide businesses with a powerful way to collect, store, analyze, and act on customer data. Not only does this enable companies to create more targeted...
by Dylan | Jan 20, 2023 | Blog
Lately, a successful digital transformation has been taking place at an online health service provider. After years of stagnating growth, the company decided to make a change and take the plunge into the world of digitalization. To do this, they brought in a team of...
by Dylan | Jan 20, 2023 | Blog, Services
Organizations have long been turning to consulting companies when they need to scale their teams quickly and access the latest industry experience. Here are the top five reasons why you should hire a consulting company rather than hiring employees: 1. Cost –...
by Dylan | Jan 20, 2023 | Blog
I was proud to be part of a recent digital transformation at a regional manufacturing company that was struggling to keep up with their competition and the ever-changing digital landscape. They knew that they needed to make a change, but weren’t sure how to go...
