by Project 3 Team | Jan 30, 2024 | Analytics, Blog, Data, MarTech
Ah, love and marketing technology – two seemingly unrelated topics that, when brought together, can create a symphony of data-driven romanticism. In the spirit of Valentine’s Day, let’s explore the idea that good data is not the destination, it’s the...
by Project 3 Team | Nov 7, 2023 | Analytics, Blog, Data
While undergoing a digital transformation, businesses face an array of challenges. These challenges encompass a wide range of hurdles: resistance to change, complexities of integrating digital solutions with legacy systems, safeguarding sensitive customer and company...
by Project 3 Team | Oct 16, 2023 | Analytics, Blog, Data, Google, Google Analytics, Machine Learning
Google Analytics 4 (GA4) is a powerful digital analytics platform that leverages machine learning (ML) to provide businesses with valuable insights. While GA4’s ML capabilities are well-publicized (and can do some pretty cool things), it’s also important...
by Project 3 Team | Oct 9, 2023 | Analytics, Blog
Are you grappling with the decision between client-side and server-side tag management for your web analytics? It’s a common dilemma faced by many businesses today. The choice you make can significantly impact your tracking accuracy, data security, and overall...
by Project 3 Team | Sep 12, 2023 | Analytics, Blog, Google, Google Analytics, UTM
Data-driven decision making is paramount for business success in our current digital age. Many of our clients use Google Analytics, a solid choice that empowers website owners and marketers to make better decisions, armed with invaluable insights into their online...
