by Jonathan Mark | Oct 17, 2024 | Adobe, Adobe Analytics, Adobe Stack, Analytics, Data, MarTech Spotlight
Adobe Analytics is a leading analytics platform designed for large enterprises needing advanced insights into customer behavior across digital channels. With robust features and continuous updates, it offers flexibility and scalability, making it a go-to choice for...
by Jonathan Mark | Oct 2, 2024 | Adobe, AEP, CDP, Customer Data Platforms, Data, Featured MarTech Spotlight, MarTech Spotlight
Adobe Experience Platform (AEP) is a robust solution that empowers businesses to harness their data effectively and deliver personalized customer experiences. With its comprehensive suite of tools for data integration, analytics, and real-time customer profiles, AEP...
by Jonathan Mark | Sep 17, 2024 | Adobe, Adobe CJA, Blog, Data, MarTech
Implementing Adobe Customer Journey Analytics (CJA) can be a game-changer, but it’s a project that needs thoughtful planning and teamwork. It takes coordination across different groups—technical, organizational, and operational. With several key steps along the way,...
by Project 3 Team | May 9, 2024 | Adobe, Adobe Analytics, Analytics, Blog, Google Analytics
In this blog, we’ll compare Adobe Analytics and Google Analytics to determine which is the better fit for your business. We’ll explore their features, benefits, and drawbacks to provide a comprehensive analysis of each platform. Google Analytics Google...
by Project 3 Team | Apr 17, 2024 | Adobe, Adobe AEM, Adobe Analytics, Adobe CJA, Adobe Firefly, AI, Analytics, Blog
With the Adobe Summit still fresh in our minds, let’s explore further how Generative AI is revolutionizing customer experiences. In recent years, Artificial Intelligence (AI) has evolved from a theoretical concept to a practical tool that revolutionizes how businesses...
by Project 3 Team | Apr 8, 2024 | Adobe, Adobe AEM, Adobe Analytics, Adobe CJA, Adobe Firefly, AI, Analytics, Blog
Our journey through Adobe Summit 2024 was nothing short of exhilarating, showcasing the forefront of digital marketing innovation. From rubbing elbows with key industry leaders to letting loose at AREA15 with DJ Diesel, the event left us inspired and invigorated. Here...
