The Project 3 Blog
Understanding Google Tag Manager Built-in Page Variables
Brief overview of Google Tag Manager (GTM) Google Tag Manager (GTM) is a powerful and user-friendly tool developed by Google that allows marketers, analysts, and developers to manage and deploy...
The Crucial Importance of Clean Data in AI-Powered Marketing
Created in partnership with Sentinel Insights Have you ever wondered how some companies always seem to be ahead of the game in digital marketing? The answer lies in their ability to adapt and...
Key Differences Between Adobe Analytics and Google Analytics 4
In this blog, we'll compare Adobe Analytics and Google Analytics to determine which is the better fit for your business. We'll explore their features, benefits, and drawbacks to provide a...
Project Powerhouses: Why Experienced Project Managers Make All the Difference
Lessons Learned: Project Mismanagement at Denver International Airport and Lidl's ERP Initiative Imagine leading a major organizational project, like overseeing the expansion of a bustling airport...
Time’s Running Out: Google Analytics is Set to Delete All Your Historical Data
On July 1, 2024, Google Analytics will permanently delete all data in Universal Analytics (UA), erasing all your historical data to oblivion. Don't watch helplessly as your valuable insights...
Embracing Generative AI with Adobe: Transforming Customer Experiences
With the Adobe Summit still fresh in our minds, let’s explore further how Generative AI is revolutionizing customer experiences. In recent years, Artificial Intelligence (AI) has evolved from a...
Our Adobe Summit 2024 Experience: The MarTech Recap and Key Takeaways
Our journey through Adobe Summit 2024 was nothing short of exhilarating, showcasing the forefront of digital marketing innovation. From rubbing elbows with key industry leaders to letting loose at...
Upcoming Changes to Google Analytics 4: The Transition from Conversions to Key Events
Google is Changing Conversions to Key Events in GA4. Are You Ready? Google has recently made an announcement that they're changing the term 'Conversions' to 'Key Events' in Google Analytics 4...
Setting Up a Basic Adobe Analytics Implementation
Introduction to Adobe Analytics Implementation Adobe Analytics offers a highly customizable solution for data collection, allowing for complex and valuable insights into what your visitors are...