The Project 3 Blog
Third-Party Cookies Stay: Google’s Latest Decision Explained
Now that the dust has settled, Google's recent decision regarding third-party cookies in its Chrome browser has significant implications for the online marketing world. Initially, Google announced...
Tealium iQ vs. Google Tag Manager: Tag Management System Showdown
In this blog, we'll compare Tealium iQ and Google Tag Manager (GTM) to determine which is the better fit for your business. We’ll explore key platform features, functionalities, pricing, and...
Migrating MarTech Platforms: 5 Key Mistakes to Avoid When Making the Switch
Are you pondering a switch to a different MarTech platform? Then you may want to hear this worrying stat before you start: More than 80% of migrations either fail to deliver on time or go over...
Defending Data Integrity: Proactive Strategies to Combat Bot Traffic
How disappointed are you when you think you received a lead or a surge in traffic, only to have it discovered to be those pesky bots? This disappointment underscores the critical importance of data...
Top 5 Pitfalls to Avoid When Using Google Analytics 4
As digital marketers and data enthusiasts, we understand the critical role of accurate analytics in driving business success. Since its launch in 2020, Google Analytics 4 (GA4) has become an...
Top 10 Key Features of Google Analytics (GA4)
Google Analytics 4 (GA4) represents a significant evolution from Universal Analytics, transitioning from session-based to event-based tracking. This shift prioritizes user interactions across...
Optimize and Convert: 7 Essential CRO Strategies for Your Marketing Website
Ever wonder what truly matters for your website? It all comes down to converting visitors into paying customers. When most of your competitors are using the same traffic acquisition tools (i.e., SEO...
Understanding Google Tag Manager Built-in Page Variables
Brief overview of Google Tag Manager (GTM) Google Tag Manager (GTM) is a powerful and user-friendly tool developed by Google that allows marketers, analysts, and developers to manage and deploy...
The Crucial Importance of Clean Data in AI-Powered Marketing
Created in partnership with Sentinel Insights Have you ever wondered how some companies always seem to be ahead of the game in digital marketing? The answer lies in their ability to adapt and...