Are you pondering a switch to a different MarTech platform? Then you may want to hear this worrying stat before you start: More than 80% of migrations either fail to deliver on time or go over budget. Whether you're transitioning from Google Tag Manager to Tealium iQ,...
Posts for Consulting
Defending Data Integrity: Proactive Strategies to Combat Bot Traffic
How disappointed are you when you think you received a lead or a surge in traffic, only to have it discovered to be those pesky bots? This disappointment underscores the critical importance of data integrity for accurate insights and effective decision-making in your...
Top 5 Pitfalls to Avoid When Using Google Analytics 4
As digital marketers and data enthusiasts, we understand the critical role of accurate analytics in driving business success. Since its launch in 2020, Google Analytics 4 (GA4) has become an essential tool for gaining deep insights into user behavior across multiple...
Top 10 Key Features of Google Analytics (GA4)
Google Analytics 4 (GA4) represents a significant evolution from Universal Analytics, transitioning from session-based to event-based tracking. This shift prioritizes user interactions across platforms and devices, providing richer insights through the tracking of...
Optimize and Convert: 7 Essential CRO Strategies for Your Marketing Website
Ever wonder what truly matters for your website? It all comes down to converting visitors into paying customers. When most of your competitors are using the same traffic acquisition tools (i.e., SEO or SEM techniques), Conversion Rate Optimization (CRO) is what will...
Understanding Google Tag Manager Built-in Page Variables
Brief overview of Google Tag Manager (GTM) Google Tag Manager (GTM) is a powerful and user-friendly tool developed by Google that allows marketers, analysts, and developers to manage and deploy marketing tags (snippets of code) on their website or mobile app without...
The Crucial Importance of Clean Data in AI-Powered Marketing
Created in partnership with Sentinel Insights Have you ever wondered how some companies always seem to be ahead of the game in digital marketing? The answer lies in their ability to adapt and continually seek innovative strategies. With artificial intelligence (AI)...
Key Differences Between Adobe Analytics and Google Analytics 4
In this blog, we'll compare Adobe Analytics and Google Analytics to determine which is the better fit for your business. We'll explore their features, benefits, and drawbacks to provide a comprehensive analysis of each platform. Google Analytics Google Analytics,...
Project Powerhouses: Why Experienced Project Managers Make All the Difference
Lessons Learned: Project Mismanagement at Denver International Airport and Lidl's ERP Initiative Imagine leading a major organizational project, like overseeing the expansion of a bustling airport such as Denver International Airport (DIA). Initially budgeted at $1.5...
Time’s Running Out: Google Analytics is Set to Delete All Your Historical Data
On July 1, 2024, Google Analytics will permanently delete all data in Universal Analytics (UA), erasing all your historical data to oblivion. Don't watch helplessly as your valuable insights disappear into the digital void. Back up your data now before it’s too late....