by Jonathan Mark | Jul 18, 2024 | Blog, data, Data, Data Migration, Data Security, MarTech, Services
Are you pondering a switch to a different MarTech platform? Then you may want to hear this worrying stat before you start: More than 80% of migrations either fail to deliver on time or go over budget. Whether you’re transitioning from Google Tag Manager to...
by Jonathan Mark | Jul 10, 2024 | Blog, Data, Data Security, Services
How disappointed are you when you think you received a lead or a surge in traffic, only to have it discovered to be those pesky bots? This disappointment underscores the critical importance of data integrity for accurate insights and effective decision-making in your...
by Jonathan Mark | Jul 2, 2024 | Analytics, Blog, Google, Google Analytics, Services
As digital marketers and data enthusiasts, we understand the critical role of accurate analytics in driving business success. Since its launch in 2020, Google Analytics 4 (GA4) has become an essential tool for gaining deep insights into user behavior across multiple...
by Jonathan Mark | Jun 19, 2024 | Analytics, Blog, Google, Google Analytics, Services
Google Analytics 4 (GA4) represents a significant evolution from Universal Analytics, transitioning from session-based to event-based tracking. This shift prioritizes user interactions across platforms and devices, providing richer insights through the tracking of...
by Jonathan Mark | Jun 13, 2024 | Blog, Conversion Rate Optimization, Services
Ever wonder what truly matters for your website? It all comes down to converting visitors into paying customers. When most of your competitors are using the same traffic acquisition tools (i.e., SEO or SEM techniques), Conversion Rate Optimization (CRO) is what will...
by Project 3 Team | May 2, 2024 | Blog, Project Management, Services, Talent Management
Lessons Learned: Project Mismanagement at Denver International Airport and Lidl’s ERP Initiative Imagine leading a major organizational project, like overseeing the expansion of a bustling airport such as Denver International Airport (DIA). Initially budgeted at...
