by Jonathan Mark | Nov 20, 2024 | A/B Testing, Email Marketing, Mailchimp, MarTech, MarTech Spotlight
Mailchimp is a popular all-in-one marketing platform that has evolved beyond its roots as an email marketing tool. Today, it’s a powerhouse for small to medium-sized businesses looking to engage customers, manage marketing campaigns, and track analytics with minimal...
by Jonathan Mark | Nov 5, 2024 | Data, Google, Looker Studio, MarTech, MarTech Spotlight
Looker Studio is a powerful, intuitive data visualization and reporting platform by Google that transforms raw data into actionable insights. Formerly known as Google Data Studio, Looker Studio combines Google’s robust data management capabilities with Looker’s...
by Jonathan Mark | Oct 29, 2024 | Data, Google, Google Tag Manager, MarTech Spotlight
Ever wonder how to efficiently track user behavior and campaign performance across multiple platforms without getting bogged down in manual coding and updates? For many marketers, managing tracking codes—known as tags—can be a time-consuming and error-prone process....
by Jonathan Mark | Oct 17, 2024 | Adobe, Adobe Analytics, Adobe Stack, Analytics, Data, MarTech Spotlight
Adobe Analytics is a leading analytics platform designed for large enterprises needing advanced insights into customer behavior across digital channels. With robust features and continuous updates, it offers flexibility and scalability, making it a go-to choice for...
by Jonathan Mark | Oct 2, 2024 | Data, Featured MarTech Spotlight, Google, Google Analytics, MarTech Spotlight
Google Analytics 4 (GA4) is the latest iteration of Google’s powerful analytics platform, designed to give businesses a more complete and actionable understanding of customer behavior. Built with a future-focused approach, GA4 shifts away from the traditional...
by Jonathan Mark | Oct 2, 2024 | Adobe, AEP, CDP, Customer Data Platforms, Data, Featured MarTech Spotlight, MarTech Spotlight
Adobe Experience Platform (AEP) is a robust solution that empowers businesses to harness their data effectively and deliver personalized customer experiences. With its comprehensive suite of tools for data integration, analytics, and real-time customer profiles, AEP...
