by Project 3 Team | Jun 5, 2024 | Blog, Data, Google, Google Tag Manager
Brief overview of Google Tag Manager (GTM) Google Tag Manager (GTM) is a powerful and user-friendly tool developed by Google that allows marketers, analysts, and developers to manage and deploy marketing tags (snippets of code) on their website or mobile app without...
by Project 3 Team | Jan 4, 2024 | Blog, Data, Google, Google Tag Manager
Introduction Welcome to our tutorial on leveraging the Lookup Table Variable in Google Tag Manager (GTM) for effective data cleaning. As mentioned in many of our other publications, we cannot emphasize enough the pivotal role of accurate digital data in informed...
