by Jonathan Mark | Oct 22, 2024 | Adobe Analytics, Analytics, Audits, Blog, Data, Google Analytics, MarTech
Have you ever felt that something’s off with your marketing data but just couldn’t pinpoint what it is? If you’ve been nodding along, it might be time for an analytics audit. And no, we’re not talking about financial audits that make you break out in a cold sweat—this...
by Jonathan Mark | Oct 9, 2024 | Blog, Data, Google, Google Analytics, MarTech, WordPress
If you’ve got a WordPress site and you’re looking to gain insights into how visitors interact, Google Analytics 4 (GA4) is the tool you need. GA4 is the latest version of Google Analytics and offers advanced tracking features like event-based tracking, user...
by Jonathan Mark | Oct 2, 2024 | Data, Featured MarTech Spotlight, Google, Google Analytics, MarTech Spotlight
Google Analytics 4 (GA4) is the latest iteration of Google’s powerful analytics platform, designed to give businesses a more complete and actionable understanding of customer behavior. Built with a future-focused approach, GA4 shifts away from the traditional...
by Jonathan Mark | Sep 11, 2024 | Blog, Data, Google, Google Analytics, MarTech
Google Analytics 4 (GA4) continues to roll out valuable updates that make data analysis smoother and more insightful. The September 2024 update brings several enhancements to reports, helping you gain a deeper understanding of user behavior and traffic patterns. Let’s...
by Jonathan Mark | Aug 21, 2024 | Blog, Data, Google, Google Analytics, Google Tag Manager, MarTech, Tag Management, Tips & Tricks
Tip 1: Data Retention Setting What is this data retention setting all about? By default, Google Analytics will discard your raw data after two months. That means not all your data will be available in your reports inside Google Analytics. Though it only affects...
by Jonathan Mark | Jul 2, 2024 | Analytics, Blog, Google, Google Analytics, Services
As digital marketers and data enthusiasts, we understand the critical role of accurate analytics in driving business success. Since its launch in 2020, Google Analytics 4 (GA4) has become an essential tool for gaining deep insights into user behavior across multiple...
