by Jonathan Mark | Jun 13, 2024 | Blog, Conversion Rate Optimization, Services
Ever wonder what truly matters for your website? It all comes down to converting visitors into paying customers. When most of your competitors are using the same traffic acquisition tools (i.e., SEO or SEM techniques), Conversion Rate Optimization (CRO) is what will...
by Project 3 Team | Jun 5, 2024 | Blog, Data, Google, Google Tag Manager
Brief overview of Google Tag Manager (GTM) Google Tag Manager (GTM) is a powerful and user-friendly tool developed by Google that allows marketers, analysts, and developers to manage and deploy marketing tags (snippets of code) on their website or mobile app without...
by Project 3 Team | May 21, 2024 | AI, Analytics, Blog, Data
Created in partnership with Sentinel Insights Have you ever wondered how some companies always seem to be ahead of the game in digital marketing? The answer lies in their ability to adapt and continually seek innovative strategies. With artificial intelligence (AI)...
by Project 3 Team | May 9, 2024 | Adobe, Adobe Analytics, Analytics, Blog, Google Analytics
In this blog, we’ll compare Adobe Analytics and Google Analytics to determine which is the better fit for your business. We’ll explore their features, benefits, and drawbacks to provide a comprehensive analysis of each platform. Google Analytics Google...
by Project 3 Team | May 2, 2024 | Blog, Project Management, Services, Talent Management
Lessons Learned: Project Mismanagement at Denver International Airport and Lidl’s ERP Initiative Imagine leading a major organizational project, like overseeing the expansion of a bustling airport such as Denver International Airport (DIA). Initially budgeted at...
by Project 3 Team | Apr 25, 2024 | Analytics, Blog, Data, Google, Google Analytics
On July 1, 2024, Google Analytics will permanently delete all data in Universal Analytics (UA), erasing all your historical data to oblivion. Don’t watch helplessly as your valuable insights disappear into the digital void. Back up your data now before it’s too...
