by Jonathan Mark | Aug 21, 2024 | Blog, Data, Google, Google Analytics, Google Tag Manager, MarTech, Tag Management, Tips & Tricks
Tip 1: Data Retention Setting What is this data retention setting all about? By default, Google Analytics will discard your raw data after two months. That means not all your data will be available in your reports inside Google Analytics. Though it only affects...
by Jonathan Mark | Aug 14, 2024 | AI, Blog, Customer Service, MarTech, Tealium iQ
A recent Gartner survey found that 64% of customers would prefer that companies don’t use AI in customer service. As businesses increasingly rely on AI-driven MarTech tools, this presents a dilemma: how can you leverage AI without alienating your customers?...
by Jonathan Mark | Aug 6, 2024 | Blog, Data, Google Tag Manager, MarTech, Tag Management, Tealium iQ
Now that the dust has settled, Google’s recent decision regarding third-party cookies in its Chrome browser has significant implications for the online marketing world. Initially, Google announced plans to phase out third-party cookies in January 2020, aiming...
by Jonathan Mark | Jul 30, 2024 | Blog, Data, Google Tag Manager, MarTech, Tag Management, Tealium iQ
In this blog, we’ll compare Tealium iQ and Google Tag Manager (GTM) to determine which is the better fit for your business. We’ll explore key platform features, functionalities, pricing, and suitability for different business sizes and industries to help you...
by Jonathan Mark | Jul 18, 2024 | Blog, Data, data, Data Migration, Data Security, MarTech, Services
Are you pondering a switch to a different MarTech platform? Then you may want to hear this worrying stat before you start: More than 80% of migrations either fail to deliver on time or go over budget. Whether you’re transitioning from Google Tag Manager to...
by Jonathan Mark | Jul 10, 2024 | Blog, Data, Data Security, Services
How disappointed are you when you think you received a lead or a surge in traffic, only to have it discovered to be those pesky bots? This disappointment underscores the critical importance of data integrity for accurate insights and effective decision-making in your...
