by Jonathan Mark | Aug 6, 2024 | Blog, Data, Google Tag Manager, MarTech, Tag Management, Tealium iQ
Now that the dust has settled, Google’s recent decision regarding third-party cookies in its Chrome browser has significant implications for the online marketing world. Initially, Google announced plans to phase out third-party cookies in January 2020, aiming...
by Jonathan Mark | Jul 30, 2024 | Blog, Data, Google Tag Manager, MarTech, Tag Management, Tealium iQ
In this blog, we’ll compare Tealium iQ and Google Tag Manager (GTM) to determine which is the better fit for your business. We’ll explore key platform features, functionalities, pricing, and suitability for different business sizes and industries to help you...
by Jonathan Mark | Jul 18, 2024 | Blog, data, Data, Data Migration, Data Security, MarTech, Services
Are you pondering a switch to a different MarTech platform? Then you may want to hear this worrying stat before you start: More than 80% of migrations either fail to deliver on time or go over budget. Whether you’re transitioning from Google Tag Manager to...
by Jonathan Mark | Jul 10, 2024 | Blog, Data, Data Security, Services
How disappointed are you when you think you received a lead or a surge in traffic, only to have it discovered to be those pesky bots? This disappointment underscores the critical importance of data integrity for accurate insights and effective decision-making in your...
by Jonathan Mark | Jul 2, 2024 | Analytics, Blog, Google, Google Analytics, Services
As digital marketers and data enthusiasts, we understand the critical role of accurate analytics in driving business success. Since its launch in 2020, Google Analytics 4 (GA4) has become an essential tool for gaining deep insights into user behavior across multiple...
by Jonathan Mark | Jun 19, 2024 | Analytics, Blog, Google, Google Analytics, Services
Google Analytics 4 (GA4) represents a significant evolution from Universal Analytics, transitioning from session-based to event-based tracking. This shift prioritizes user interactions across platforms and devices, providing richer insights through the tracking of...
