by Project 3 Team | Sep 26, 2023 | Blog
A/B Testing and Conversion Rate Optimization (CRO) are terms that are often misused interchangeably. However, it’s important to grasp the nuances of each term and understand their unique roles in enhancing your digital presence. Let’s explore A/B testing and...
by Project 3 Team | Sep 19, 2023 | Blog
The birth of Project 3 Consulting wasn’t scripted in corporate boardrooms or predicted by market trends. It was an impulsive burst of creativity, sparked when Scotty Hagen found himself at a career crossroads due to a corporate takeover. He aspired to forge a...
by Project 3 Team | Sep 12, 2023 | Analytics, Blog, Google, Google Analytics, UTM
Data-driven decision making is paramount for business success in our current digital age. Many of our clients use Google Analytics, a solid choice that empowers website owners and marketers to make better decisions, armed with invaluable insights into their online...
by Project 3 Team | Sep 5, 2023 | Blog
Just as a sailboat needs a navigator to traverse the open sea, a company requires a solid measurement strategy plan (MSP) to guide it. What is a Measurement Strategy Plan? Imagine embarking on a road trip without a map or GPS. Sounds crazy, right? You can think...
by Project 3 Team | Aug 28, 2023 | Audits, Blog
In the rapidly evolving landscape of digital marketing, staying ahead isn’t just a nice to have – it’s a necessity. To remain competitive and relevant, marketing organizations must be diligent in monitoring their strategies and tools. This is where regular...
by David Dobes | May 25, 2023 | Blog, Data Governance, Services
When Open AI co-founder Sam Altman announced that Chat GPT was expanding its privacy settings to allow users to disable their chat history and exclude their data from AI training, private citizens and businesses all had the same question: Did Chat GPT record every...
