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64% of Customers Don’t Want AI in Customer Service— What That Means for Your MarTech Strategy

64% of Customers Don’t Want AI in Customer Service— What That Means for Your MarTech Strategy

by Jonathan Mark | Aug 14, 2024 | AI, Blog, Customer Service, MarTech, Tealium iQ

A recent Gartner survey found that 64% of customers would prefer that companies don’t use AI in customer service. As businesses increasingly rely on AI-driven MarTech tools, this presents a dilemma: how can you leverage AI without alienating your customers?...
The Crucial Importance of Clean Data in AI-Powered Marketing

The Crucial Importance of Clean Data in AI-Powered Marketing

by Project 3 Team | May 21, 2024 | AI, Analytics, Blog, Data

Created in partnership with Sentinel Insights Have you ever wondered how some companies always seem to be ahead of the game in digital marketing? The answer lies in their ability to adapt and continually seek innovative strategies. With artificial intelligence (AI)...
Embracing Generative AI with Adobe: Transforming Customer Experiences

Embracing Generative AI with Adobe: Transforming Customer Experiences

by Project 3 Team | Apr 17, 2024 | Adobe, Adobe AEM, Adobe Analytics, Adobe CJA, Adobe Firefly, AI, Analytics, Blog

With the Adobe Summit still fresh in our minds, let’s explore further how Generative AI is revolutionizing customer experiences. In recent years, Artificial Intelligence (AI) has evolved from a theoretical concept to a practical tool that revolutionizes how businesses...
Our Adobe Summit 2024 Experience: The MarTech Recap and Key Takeaways 

Our Adobe Summit 2024 Experience: The MarTech Recap and Key Takeaways 

by Project 3 Team | Apr 8, 2024 | Adobe, Adobe AEM, Adobe Analytics, Adobe CJA, Adobe Firefly, AI, Analytics, Blog

Our journey through Adobe Summit 2024 was nothing short of exhilarating, showcasing the forefront of digital marketing innovation. From rubbing elbows with key industry leaders to letting loose at AREA15 with DJ Diesel, the event left us inspired and invigorated. Here...

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