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Key Considerations for a Successful Adobe CJA Implementation

Key Considerations for a Successful Adobe CJA Implementation

by Jonathan Mark | Sep 17, 2024 | Adobe, Adobe CJA, Blog, Data, MarTech

Implementing Adobe Customer Journey Analytics (CJA) can be a game-changer, but it’s a project that needs thoughtful planning and teamwork. It takes coordination across different groups—technical, organizational, and operational. With several key steps along the way,...
Embracing Generative AI with Adobe: Transforming Customer Experiences

Embracing Generative AI with Adobe: Transforming Customer Experiences

by Project 3 Team | Apr 17, 2024 | Adobe, Adobe AEM, Adobe Analytics, Adobe CJA, Adobe Firefly, AI, Analytics, Blog

With the Adobe Summit still fresh in our minds, let’s explore further how Generative AI is revolutionizing customer experiences. In recent years, Artificial Intelligence (AI) has evolved from a theoretical concept to a practical tool that revolutionizes how businesses...
Our Adobe Summit 2024 Experience: The MarTech Recap and Key Takeaways 

Our Adobe Summit 2024 Experience: The MarTech Recap and Key Takeaways 

by Project 3 Team | Apr 8, 2024 | Adobe, Adobe AEM, Adobe Analytics, Adobe CJA, Adobe Firefly, AI, Analytics, Blog

Our journey through Adobe Summit 2024 was nothing short of exhilarating, showcasing the forefront of digital marketing innovation. From rubbing elbows with key industry leaders to letting loose at AREA15 with DJ Diesel, the event left us inspired and invigorated. Here...
From Chaos to Harmony: Transforming Customer Experiences with Journey Orchestration

From Chaos to Harmony: Transforming Customer Experiences with Journey Orchestration

by Project 3 Team | Feb 29, 2024 | Adobe CJA, Blog

Picture this: You stroll into a store, browsing for the perfect pair of pants, when suddenly, an enthusiastic salesperson tries to sell you paper clips. As you navigate through the aisles, you’re bombarded with offers for artisanal gelato samples and flashy ads...

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