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Adobe Solutions Architect (Adobe Analytics & Customer Journey Analytics)

Job Category: Technical
Location: Remote (Must reside in Eastern US/Canada Time Zone)

Employment Type: Full-Time

About Project 3 Consulting:

Project 3 Consulting is a forward-thinking MarTech services firm specializing in analytics, tag management, data governance and compliance, conversion rate optimization, and customer data platform (CDP) strategy. Founded in 2020 by Scotty Hagen, the company has grown into a global consultancy with a team of 65+ professionals across the United States and in global delivery centers.  Project 3 Consulting offers a technology-agnostic approach, providing strategic and tactical consulting services to help clients plan, implement, and execute their digital marketing programs. 

Position Overview:

As an Adobe Solutions Architect with a strategic focus on Adobe Analytics and Customer Journey Analytics, you will play a pivotal role in the strategic implementation of Adobe Experience Cloud solutions, helping clients harness the full potential of their analytics and customer journey data. You will lead end-to-end implementation projects, architect scalable analytics and journey tracking frameworks, and ensure actionable insights are derived to help businesses optimize customer experiences and achieve their goals. 

 

Key Responsibilities

  • Solution Design:
    • Design robust Adobe Analytics and Customer Journey Analytics implementations tailored to client business objectives and customer experience strategies. 
    • Develop scalable analytics frameworks, including solution design reference documentation (SDR), variable mappings, and detailed tracking plans across both Adobe Analytics and Customer Journey Analytics platforms. 
    • Lead the design and implementation of cross-channel tracking and customer journey mapping to ensure seamless insights from acquisition to conversion. 
  • Implementation Leadership:
    • Oversee the configuration, deployment, and management of Adobe Analytics and Customer Journey Analytics within the Adobe Experience Cloud. 
    • Lead the integration and configuration of data collection strategies for both Adobe Analytics and Customer Journey Analytics, ensuring accurate tracking of customer interactions across digital touchpoints. 
    • Provide expert guidance on leveraging Adobe Launch (or other tag management systems) for efficient and scalable tag implementation. 
  • Data Integration and Activation
    • Integrate Adobe Analytics and Customer Journey Analytics with other Adobe Experience Cloud products (e.g., Adobe Target, Audience Manager, Campaign), third-party platforms, and CRM systems. 
    • Enable customer data activation, including audience segmentation, personalization, and journey-based attribution modeling, to optimize marketing and customer engagement efforts. 
  • Performance Optimization: 
    • Audit and assess existing implementations of both Adobe Analytics and Customer Journey Analytics to identify and resolve data gaps or inefficiencies. 
    • Optimize reporting structures, dashboards, and data flows to enhance decision-making capabilities and provide actionable insights for business stakeholders. 
  • Collaboration and Stakeholder Engagement:
    • Collaborate closely with marketing, IT, and data teams to define key performance indicators (KPIs), goals, and tracking requirements across both Adobe Analytics and Customer Journey Analytics. 
    • Act as a strategic advisor to clients, ensuring alignment of analytics and journey solutions with their broader business strategies and objectives. 
  • Training and Enablement:
    • Provide hands-on training, mentorship, and workshops to clients and internal teams on best practices for Adobe Analytics and Customer Journey Analytics. 
    • Develop and deliver comprehensive documentation to support the adoption and effective use of both analytics platforms across teams. 

Required Skills & Experience

  • Adobe Expertise:
    • 5+ years of hands-on experience with Adobe Analytics and Customer Journey Analytics (Experience Cloud). 
    • Deep expertise in Adobe Analytics Workspace, segmentation, calculated metrics, reporting, and Customer Journey Analytics features, including journey mapping, visualization, and event-based tracking. 
  • Technical Skills:
    • Proficiency in JavaScript, HTML, and CSS for custom tracking and tagging implementations. 
    • Experience with Adobe Launch (or other tag management systems) for scalable and efficient tag deployment. 
  • Analytics Knowledge:
    • In-depth knowledge of web analytics concepts, data collection strategies, attribution modeling, and customer journey analysis. 
    • Ability to translate business objectives into measurable KPIs and custom reporting frameworks using both Adobe Analytics and Customer Journey Analytics. 
  • Problem-Solving:
    • Proven track record of troubleshooting and resolving data discrepancies, optimizing data flows, and implementing scalable solutions to improve analytics infrastructure. 
  • Soft Skills:
    • Excellent communication and presentation skills, with the ability to convey complex technical concepts to both technical and non-technical stakeholders. 
    • Strong organizational and project management skills, capable of managing multiple projects and initiatives simultaneously. 

Preferred Qualifications

  • Adobe certifications (e.g., Adobe Analytics Architect, Adobe Analytics Business Practitioner). 
  • Experience with other Adobe Experience Cloud products (e.g., Adobe Target, Audience Manager, Adobe Campaign). 
  • Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their impact on analytics and customer journey tracking. 
  • Familiarity with other analytics tools (e.g., Google Analytics, Tableau, Power BI) and best practices for data visualization. 

What We Offer

  • Competitive hourly rate.
  • Professional development opportunities, including certifications and industry training. 
  • A collaborative, innovative, and results-driven workplace culture. 

How to Apply

To apply, send your resume to: [email protected]

Join us in redefining the future of data-driven decision-making for leading organizations worldwide!

Project 3 is committed to providing equal employment opportunity (“EEO”) without discrimination based on race, color, creed, religion, national origin, ancestry, sex, age, disability, status as a disabled, recently separated, Armed Forces service medal or other protected veteran (“covered veterans”), marital status, status with regard to public assistance, sexual orientation, or any other characteristic protected by applicable laws. We comply with all relevant federal, state, and local requirements. To learn more about Project 3’s labor law information, please see our Human Resources Reference.