The Project 3 Blog
Project Powerhouses: Why Experienced Project Managers Make All the Difference
Lessons Learned: Project Mismanagement at Denver International Airport and Lidl's ERP Initiative Imagine leading a major organizational project, like overseeing the expansion of a bustling airport...
Time’s Running Out: Google Analytics is Set to Delete All Your Historical Data
On July 1, 2024, Google Analytics will permanently delete all data in Universal Analytics (UA), erasing all your historical data to oblivion. Don't watch helplessly as your valuable insights...
Embracing Generative AI with Adobe: Transforming Customer Experiences
With the Adobe Summit still fresh in our minds, let’s explore further how Generative AI is revolutionizing customer experiences. In recent years, Artificial Intelligence (AI) has evolved from a...
Our Adobe Summit 2024 Experience: The MarTech Recap and Key Takeaways
Our journey through Adobe Summit 2024 was nothing short of exhilarating, showcasing the forefront of digital marketing innovation. From rubbing elbows with key industry leaders to letting loose at...
Upcoming Changes to Google Analytics 4: The Transition from Conversions to Key Events
Google is Changing Conversions to Key Events in GA4. Are You Ready? Google has recently made an announcement that they're changing the term 'Conversions' to 'Key Events' in Google Analytics 4...
Setting Up a Basic Adobe Analytics Implementation
Introduction to Adobe Analytics Implementation Adobe Analytics offers a highly customizable solution for data collection, allowing for complex and valuable insights into what your visitors are...
Brewing Success – How Martech Can Transform Your Business with Fractional CMO Support
The Coffee Haven Café Story with Fractional CMO Expertise In the heart of a vibrant neighborhood, Coffee Haven Café had all the warmth and charm in the world, but behind its cozy exterior, the café...
From Chaos to Harmony: Transforming Customer Experiences with Journey Orchestration
Picture this: You stroll into a store, browsing for the perfect pair of pants, when suddenly, an enthusiastic salesperson tries to sell you paper clips. As you navigate through the aisles, you're...
A/B Testing Platform Showdown: Compare Adobe Target vs. Optimizely Web Experimentation
After reading this article, you will clearly understand the similarities and differences between Adobe Target and Optimizely Web Experimentation. You will know key platform features,...