Webinars

 Presented on February 19, 2025

Secrets to a Successful CDP Implementation

Hosts: Kevin Wysocki, Ben Thompson, and Scotty Hagen

Welcome to the recording of our live webinar, “The Secrets to a Successful CDP Implementation”! In this session, our industry experts—Kevin Wysocki (CEO of Sentinel Insights), Ben Thompson (Senior Director of Analytics, Bluestem Brands), and Scotty Hagen (CEO of Project 3 Consulting)—share actionable insights on how to build and execute a winning Customer Data Platform strategy.

Whether you’re new to CDPs or looking to refine your current approach, this webinar explores the critical ingredients for success—from establishing a solid data foundation and ensuring data quality, to leveraging real-time insights that drive engagement and revenue growth.

In this session, you’ll learn:

• How to integrate a CDP into your broader data strategy
• Best practices for building a strong foundation for CDP implementation using actionable use cases
• Strategies for maintaining clean, accurate data for seamless integration
• Key metrics and KPIs to measure CDP success and drive customer engagement
• Real-life examples of top brands using Tealium CDP and Sentinel Insights to fuel growth

If you’re ready to transform your customer data into a strategic asset and drive measurable business outcomes, hit play and start learning!