With the Adobe Summit still fresh in our minds, let’s explore further how Generative AI is revolutionizing customer experiences. In recent years, Artificial Intelligence (AI) has evolved from a theoretical concept to a practical tool that revolutionizes how businesses...
Posts for GA4
Our Adobe Summit 2024 Experience: The MarTech Recap and Key Takeaways
Our journey through Adobe Summit 2024 was nothing short of exhilarating, showcasing the forefront of digital marketing innovation. From rubbing elbows with key industry leaders to letting loose at AREA15 with DJ Diesel, the event left us inspired and invigorated. Here...
Upcoming Changes to Google Analytics 4: The Transition from Conversions to Key Events
Google is Changing Conversions to Key Events in GA4. Are You Ready? Google has recently made an announcement that they're changing the term 'Conversions' to 'Key Events' in Google Analytics 4 (GA4). You're probably wondering to yourself: What's changing? How...
Setting Up a Basic Adobe Analytics Implementation
Introduction to Adobe Analytics Implementation Adobe Analytics offers a highly customizable solution for data collection, allowing for complex and valuable insights into what your visitors are doing on your website and in your mobile apps. The implementation...
Brewing Success – How Martech Can Transform Your Business with Fractional CMO Support
The Coffee Haven Café Story with Fractional CMO Expertise In the heart of a vibrant neighborhood, Coffee Haven Café had all the warmth and charm in the world, but behind its cozy exterior, the café faced a challenge. Despite serving artisanal brews and fostering a...
From Chaos to Harmony: Transforming Customer Experiences with Journey Orchestration
Picture this: You stroll into a store, browsing for the perfect pair of pants, when suddenly, an enthusiastic salesperson tries to sell you paper clips. As you navigate through the aisles, you're bombarded with offers for artisanal gelato samples and flashy ads for...
A/B Testing Platform Showdown: Compare Adobe Target vs. Optimizely Web Experimentation
After reading this article, you will clearly understand the similarities and differences between Adobe Target and Optimizely Web Experimentation. You will know key platform features, functionalities, pricing, and suitability for different business sizes and industries...
Navigating the Adobe Experience Platform: A Guide to Success in Customer Engagement
What’s the most effective way to drive loyal customers to your brand? If you answered by creating a memorable customer experience, you’d be correct! And you're in luck, because we're here today to tell you how to do exactly that. When you create memorable...
Love Bytes: a MarTech Match Made in Heaven
Ah, love and marketing technology – two seemingly unrelated topics that, when brought together, can create a symphony of data-driven romanticism. In the spirit of Valentine's Day, let's explore the idea that good data is not the destination, it's the starting line....
Tutorial: Using Lookup Table Variable in GTM for Data Cleaning
Introduction Welcome to our tutorial on leveraging the Lookup Table Variable in Google Tag Manager (GTM) for effective data cleaning. As mentioned in many of our other publications, we cannot emphasize enough the pivotal role of accurate digital data in informed...