Ah, love and marketing technology – two seemingly unrelated topics that, when brought together, can create a symphony of data-driven romanticism. In the spirit of Valentine's Day, let's explore the idea that good data is not the destination, it's the starting line....
Posts for GA4
Tutorial: Using Lookup Table Variable in GTM for Data Cleaning
Introduction Welcome to our tutorial on leveraging the Lookup Table Variable in Google Tag Manager (GTM) for effective data cleaning. As mentioned in many of our other publications, we cannot emphasize enough the pivotal role of accurate digital data in informed...
Top MarTech Tips of 2023: Part 2
Time to continue our walk through 2023 and unwrap the remaining six MarTech tips that complete our 12 Days of MarTech series on LinkedIn. These insights, sourced directly from our team of consultants, dive into the intricacies of Google Analytics, strategic decisions...
Top MarTech Tips of 2023: Part 1
This holiday season, we have a special gift for you—our twelve best MarTech tips of 2023! We reached out to our team of seasoned consultants, asking them to share their expertise, and they've wrapped up the year perfectly. As we finish our 12 Days of MarTech campaign...
Mastering the Holiday Rush: A Guide to E-commerce Success
The holiday rush is upon us, and as e-commerce businesses gear up for the annual surge in online shopping, strategic preparation becomes a game-changer. At Project 3 Consulting, we recognize the challenges that come with managing peak times, and we're here to help. In...
Giving Tuesday with a Touch of MarTech Magic
In a world often consumed by the hustle and bustle of daily life, the spirit of generosity shines brightly on Giving Tuesday. This global day of charitable giving, which occurs annually the Tuesday after Thanksgiving, serves as a reminder of the impact we can make...
Mastering Digital Marketing: The Art and Science of Retargeting
Sales teams get a lot of credit for converting prospects into customers, but ongoing marketing efforts ensure that your product or service remains top-of-mind until people are ready to buy. This is a critical tenet of any marketing organization, and one powerful...
SEO and SEM: Two Critical Practices for Digital Marketing Success
Most marketers know the importance of embracing SEO and SEM – two critical practices for digital marketing success. However, these terms are often bundled without a clear understanding of what each is and why they’re both key to a sound digital strategy. If you’re...
Decoding Digital Transformations: Quantifying the Business Value of Analytics
While undergoing a digital transformation, businesses face an array of challenges. These challenges encompass a wide range of hurdles: resistance to change, complexities of integrating digital solutions with legacy systems, safeguarding sensitive customer and company...
Know the Difference: Project Manager vs. Scrum Master
While the terms Project Manager and Scrum Master are sometimes used interchangeably, they are two distinct and unique roles. At Project 3 Consulting, we’ve drawn a comparison that Project Managers are pandas and Scrum Masters are tigers. Both are fascinating and able...