Services

Guardian

Guardian Tag Monitoring Service

Introducing Guardian: Real-Time Data Monitoring and MarTech Guidance

Guardian, powered by Sentinel Insights, is a technology-backed, consultant-enhanced MarTech monitoring service. With Guardian, you benefit from continuous, real-time, production MarTech data monitoring, supported by a Team of Project 3 Consultants who are ready to remediate any discovered issues. This service ensures that the data being captured on your website is accurate, so that you can confidently make critical, data-informed decisions.

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Real User Data Monitoring: Guardian monitors data generated by real users and validates the data collected by vendor tags on your website, ensuring proper implementation and expected data collection performance.

Prompt Irregularity Detection: Real-time monitoring of tags promptly discovers even the toughest irregularities in data collection, eliminating gaps that can impact campaign performance, reporting, and decision-making.

Immediate Issue Resolution: When issues are identified, the Project 3 Consulting Team is notified immediately to take action and remedy the issue on your behalf.

Guardian Tag Monitoring Service

Guardian is powered by Sentinel Insights.

Sentinel Insights

94% Repeat Business Rate

67+ Team Members

Competitive Rates

Flexible Engagement Models

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Why Choose Guardian from Project 3 Consulting?

Guardian Service also offers clients access to Project 3’s Consulting Team for additional guidance relating to tag implementation, SEO/SEM, data collection, reporting, tagging, and various MarTech questions.

Guardian was designed with flexibility and value in mind; Guardian delivers on both.  This offer contracts services monthly, providing cutting edge monitoring, coupled with 4 complimentary consulting hours per month.  If data quality, compliance, backed by seasoned MarTech consultants is important to your organization, Guardian is the answer.

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Guardian Benefits: Providing Confidence in Your Business

Data Quality

  • Check for anomalies in data collection
  • Continuously test for data quality issues
  • Receive notifications for unexpected changes in values

 

Speed to Innovation

  • Add tags into production with confidence
  • Match increased testing to changes in operational process. i.e. Agile which brings increased production deployments

Governance

  • Monitor for errant PII collection
  • Receive notifications when 3rd party tags are added/removed
  • Monitor for changes to established data collection standards
  • Campaign parameter validation
  • Content Security Policy validation

Page Performance

  • Identify pages that are underperforming
  • Gain an understanding of tags with abnormal load times
  • Monitoring for JavaScript errors

Operational Cost Savings

  • Lower QA and testing costs
  • Identification of duplicate tags, saving money for MarTech stack costs
  • Automated regression testing for changes to data collection

 

Process Enhancement

  • Immediate resolution of tagging issues
  • Improved testing capabilities around data quality and governance
  • Immediately identify tag misconfiguration

The Guardian Service is Simple and Quick to Install

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1. We deploy a small Javascript tag on your website that allows you to monitor and analyze your digital data.

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2. Behind the scenes, the tag reviews and validates your data collection practices by analyzing the data generated by real user activity.

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3. Our MarTech strategists monitor and validate the findings using the Guardian Platform.

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4. We proactively reach out to you if we spot anything that needs investigation or more critical issues that should be fixed immediately.

Ready to deploy Guardian? Connect with us today and let’s get started on the path to better data accuracy.

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Did You Know?

Over 55% of Project 3’s clients belong to the fortune 500.