by Jonathan Mark | Nov 20, 2024 | A/B Testing, Email Marketing, Mailchimp, MarTech, MarTech Spotlight
Mailchimp is a popular all-in-one marketing platform that has evolved beyond its roots as an email marketing tool. Today, it’s a powerhouse for small to medium-sized businesses looking to engage customers, manage marketing campaigns, and track analytics with minimal...
by Jonathan Mark | Nov 13, 2024 | Blog, Email Marketing, Holiday Season, MarTech
With the holiday season fast approaching, are your email campaigns ready to stand out in the rush? Are you reaching the right people with the right message at the right time? As Simon Sinek once said, “People don’t buy what you do; they buy why you do it.” This...
by Jonathan Mark | Nov 7, 2024 | Blog, Data, Marketing Automation, Marketo, MarTech, Pardot
Selecting the right marketing automation platform is crucial for streamlining your processes, aligning marketing with sales, and driving growth. Here’s a breakdown of two top platforms—Marketo and Pardot—analyzing their unique strengths, key differentiators, and...
by Jonathan Mark | Nov 5, 2024 | Data, Google, Looker Studio, MarTech, MarTech Spotlight
Looker Studio is a powerful, intuitive data visualization and reporting platform by Google that transforms raw data into actionable insights. Formerly known as Google Data Studio, Looker Studio combines Google’s robust data management capabilities with Looker’s...
by Jonathan Mark | Oct 29, 2024 | Blog, Data, Data Governance, Data Security, MarTech
As Halloween approaches, the air is thick with the scent of pumpkin spice—and perhaps a hint of dread. In the spine-chilling world of MarTech, data is both a precious treasure and a lurking ghost ready to haunt your business. With every click, marketers are entangled...
by Jonathan Mark | Oct 24, 2024 | Audits, Blog, MarTech, SEO, Site Speed
When it comes to websites, speed is everything—it’s about keeping users engaged, boosting conversions, improving SEO, and fostering customer loyalty. The 3-Second Rule: Blink and They’re Gone Users expect a site to load in two seconds or less. Anything longer?...
