by Jonathan Mark | Jan 28, 2025 | Blog, Consent Management Platforms, Data, Data Governance, Google Tag Manager, Tealium, Tealium iQ
Sure, you may have all the bells and whistles of a Consent Management Platform to help you do the heavy lifting for compliance. And it’s no surprise—CMPs are becoming a cornerstone of data privacy strategies worldwide. In fact, the global consent management market is...
by Jonathan Mark | Dec 27, 2024 | Blog, Consent Management Platforms, Data, Data Governance, Google Tag Manager, Tealium, Tealium iQ
When it comes to healthcare data, compliance isn’t optional—it’s a legal and ethical imperative. For organizations operating under the Health Insurance Portability and Accountability Act (HIPAA), the stakes are even higher. As healthcare regulations continue to...
by Jonathan Mark | Oct 29, 2024 | Data, Google, Google Tag Manager, MarTech Spotlight
Ever wonder how to efficiently track user behavior and campaign performance across multiple platforms without getting bogged down in manual coding and updates? For many marketers, managing tracking codes—known as tags—can be a time-consuming and error-prone process....
by Jonathan Mark | Aug 21, 2024 | Blog, Data, Google, Google Analytics, Google Tag Manager, MarTech, Tag Management, Tips & Tricks
Tip 1: Data Retention Setting What is this data retention setting all about? By default, Google Analytics will discard your raw data after two months. That means not all your data will be available in your reports inside Google Analytics. Though it only affects...
by Jonathan Mark | Aug 6, 2024 | Blog, Data, Google Tag Manager, MarTech, Tag Management, Tealium iQ
Now that the dust has settled, Google’s recent decision regarding third-party cookies in its Chrome browser has significant implications for the online marketing world. Initially, Google announced plans to phase out third-party cookies in January 2020, aiming...
by Jonathan Mark | Jul 30, 2024 | Blog, Data, Google Tag Manager, MarTech, Tag Management, Tealium iQ
In this blog, we’ll compare Tealium iQ and Google Tag Manager (GTM) to determine which is the better fit for your business. We’ll explore key platform features, functionalities, pricing, and suitability for different business sizes and industries to help you...
