by Jonathan Mark | Feb 24, 2025 | Blog, Center of Excellence, Data, Data Visualization, Tableau
Imagine you’re a business that’s just added Tableau to your MarTech stack. You’re excited — after all, it’s another powerful tool to help your organization make smarter, data-driven decisions. But as the excitement fades, a few questions start to creep in....
by Jonathan Mark | Jan 28, 2025 | Blog, Consent Management Platforms, Data, Data Governance, Google Tag Manager, Tealium, Tealium iQ
Sure, you may have all the bells and whistles of a Consent Management Platform to help you do the heavy lifting for compliance. And it’s no surprise—CMPs are becoming a cornerstone of data privacy strategies worldwide. In fact, the global consent management market is...
by Jonathan Mark | Dec 27, 2024 | Blog, Consent Management Platforms, Data, Data Governance, Google Tag Manager, Tealium, Tealium iQ
When it comes to healthcare data, compliance isn’t optional—it’s a legal and ethical imperative. For organizations operating under the Health Insurance Portability and Accountability Act (HIPAA), the stakes are even higher. As healthcare regulations continue to...
by Jonathan Mark | Nov 25, 2024 | Blog, Customer Data Platforms, Data, Data Cleaning
What good is data if you can’t trust it? In every MarTech platform, one truth remains constant: the accuracy and cleanliness of your data are the foundation of every successful campaign. From understanding customer behavior to fine-tuning audience segments,...
by Jonathan Mark | Nov 7, 2024 | Blog, Data, Marketing Automation, Marketo, MarTech, Pardot
Selecting the right marketing automation platform is crucial for streamlining your processes, aligning marketing with sales, and driving growth. Here’s a breakdown of two top platforms—Marketo and Pardot—analyzing their unique strengths, key differentiators, and...
by Jonathan Mark | Nov 5, 2024 | Data, Google, Looker Studio, MarTech, MarTech Spotlight
Looker Studio is a powerful, intuitive data visualization and reporting platform by Google that transforms raw data into actionable insights. Formerly known as Google Data Studio, Looker Studio combines Google’s robust data management capabilities with Looker’s...
