by Jonathan Mark | Oct 9, 2024 | Blog, Data, Google, Google Analytics, MarTech, WordPress
If you’ve got a WordPress site and you’re looking to gain insights into how visitors interact, Google Analytics 4 (GA4) is the tool you need. GA4 is the latest version of Google Analytics and offers advanced tracking features like event-based tracking, user...
by Jonathan Mark | Sep 17, 2024 | Adobe, Adobe CJA, Blog, Data, MarTech
Implementing Adobe Customer Journey Analytics (CJA) can be a game-changer, but it’s a project that needs thoughtful planning and teamwork. It takes coordination across different groups—technical, organizational, and operational. With several key steps along the way,...
by Jonathan Mark | Sep 11, 2024 | Blog, Data, Google, Google Analytics, MarTech
Google Analytics 4 (GA4) continues to roll out valuable updates that make data analysis smoother and more insightful. The September 2024 update brings several enhancements to reports, helping you gain a deeper understanding of user behavior and traffic patterns. Let’s...
by Jonathan Mark | Aug 29, 2024 | Blog, CDP, Customer Data Platforms, Data, MarTech
Let’s talk about something we all do–or at least should do–from time to time: organizing our closets. When you’re arranging your closet, do you keep your clothes neatly folded and sorted, or do you just throw them in there without a second thought? Now, imagine trying...
by Jonathan Mark | Aug 21, 2024 | Blog, Data, Google, Google Analytics, Google Tag Manager, MarTech, Tag Management, Tips & Tricks
Tip 1: Data Retention Setting What is this data retention setting all about? By default, Google Analytics will discard your raw data after two months. That means not all your data will be available in your reports inside Google Analytics. Though it only affects...
by Jonathan Mark | Aug 14, 2024 | AI, Blog, Customer Service, MarTech, Tealium iQ
A recent Gartner survey found that 64% of customers would prefer that companies don’t use AI in customer service. As businesses increasingly rely on AI-driven MarTech tools, this presents a dilemma: how can you leverage AI without alienating your customers?...
