by Jonathan Mark | Jan 28, 2025 | Blog, Consent Management Platforms, Data, Data Governance, Google Tag Manager, Tealium, Tealium iQ
Sure, you may have all the bells and whistles of a Consent Management Platform to help you do the heavy lifting for compliance. And it’s no surprise—CMPs are becoming a cornerstone of data privacy strategies worldwide. In fact, the global consent management market is...
by Jonathan Mark | Dec 27, 2024 | Blog, Consent Management Platforms, Data, Data Governance, Google Tag Manager, Tealium, Tealium iQ
When it comes to healthcare data, compliance isn’t optional—it’s a legal and ethical imperative. For organizations operating under the Health Insurance Portability and Accountability Act (HIPAA), the stakes are even higher. As healthcare regulations continue to...
by Jonathan Mark | Nov 25, 2024 | Blog, Customer Data Platforms, Data, Data Cleaning
What good is data if you can’t trust it? In every MarTech platform, one truth remains constant: the accuracy and cleanliness of your data are the foundation of every successful campaign. From understanding customer behavior to fine-tuning audience segments,...
by Jonathan Mark | Nov 13, 2024 | Blog, Email Marketing, Holiday Season, MarTech
With the holiday season fast approaching, are your email campaigns ready to stand out in the rush? Are you reaching the right people with the right message at the right time? As Simon Sinek once said, “People don’t buy what you do; they buy why you do it.” This...
by Jonathan Mark | Nov 7, 2024 | Blog, Data, Marketing Automation, Marketo, MarTech, Pardot
Selecting the right marketing automation platform is crucial for streamlining your processes, aligning marketing with sales, and driving growth. Here’s a breakdown of two top platforms—Marketo and Pardot—analyzing their unique strengths, key differentiators, and...
by Jonathan Mark | Oct 29, 2024 | Blog, Data, Data Governance, Data Security, MarTech
As Halloween approaches, the air is thick with the scent of pumpkin spice—and perhaps a hint of dread. In the spine-chilling world of MarTech, data is both a precious treasure and a lurking ghost ready to haunt your business. With every click, marketers are entangled...
