by Jonathan Mark | Oct 22, 2024 | Adobe Analytics, Analytics, Audits, Blog, Data, Google Analytics, MarTech
Have you ever felt that something’s off with your marketing data but just couldn’t pinpoint what it is? If you’ve been nodding along, it might be time for an analytics audit. And no, we’re not talking about financial audits that make you break out in a cold sweat—this...
by Jonathan Mark | Oct 17, 2024 | Adobe, Adobe Analytics, Adobe Stack, Analytics, Data, MarTech Spotlight
Adobe Analytics is a leading analytics platform designed for large enterprises needing advanced insights into customer behavior across digital channels. With robust features and continuous updates, it offers flexibility and scalability, making it a go-to choice for...
by Jonathan Mark | Jul 2, 2024 | Analytics, Blog, Google, Google Analytics, Services
As digital marketers and data enthusiasts, we understand the critical role of accurate analytics in driving business success. Since its launch in 2020, Google Analytics 4 (GA4) has become an essential tool for gaining deep insights into user behavior across multiple...
by Jonathan Mark | Jun 19, 2024 | Analytics, Blog, Google, Google Analytics, Services
Google Analytics 4 (GA4) represents a significant evolution from Universal Analytics, transitioning from session-based to event-based tracking. This shift prioritizes user interactions across platforms and devices, providing richer insights through the tracking of...
by Project 3 Team | May 21, 2024 | AI, Analytics, Blog, Data
Created in partnership with Sentinel Insights Have you ever wondered how some companies always seem to be ahead of the game in digital marketing? The answer lies in their ability to adapt and continually seek innovative strategies. With artificial intelligence (AI)...
by Project 3 Team | May 9, 2024 | Adobe, Adobe Analytics, Analytics, Blog, Google Analytics
In this blog, we’ll compare Adobe Analytics and Google Analytics to determine which is the better fit for your business. We’ll explore their features, benefits, and drawbacks to provide a comprehensive analysis of each platform. Google Analytics Google...
