Migration

Google Analytics 4 (GA4) is the latest version of Google's popular analytics platform. It was released in October 2020, and Google has been encouraging users to switch to GA4 ever since.  There are a number of reasons why you should switch to GA4 as soon as...

We're all familiar with the saying "change is inevitable." This has never been more true in the world of digital analytics, where we often find ourselves on a roller coaster of updates, upgrades and migrations. The latest change will go into effect in July of 2023,...