If you’ve got a WordPress site and you're looking to gain insights into how visitors interact, Google Analytics 4 (GA4) is the tool you need. GA4 is the latest version of Google Analytics and offers advanced tracking features like event-based tracking, user journey...
Posts for MarTech Spotlight
Google Analytics 4
Google Analytics 4 (GA4) is the latest iteration of Google’s powerful analytics platform, designed to give businesses a more complete and actionable understanding of customer behavior. Built with a future-focused approach, GA4 shifts away from the traditional...
Adobe Experience Platform
Adobe Experience Platform (AEP) is a robust solution that empowers businesses to harness their data effectively and deliver personalized customer experiences. With its comprehensive suite of tools for data integration, analytics, and real-time customer profiles, AEP...
MarTech Spotlight: Tealium AudienceStream–Is It Right for Your Business?
Tealium AudienceStream stands out as a leader in tag management and customer data platforms (CDP), providing businesses with the tools to unify and manage data across various digital touchpoints. While Tealium AudienceStream offers a multitude of features to boost...
Key Considerations for a Successful Adobe CJA Implementation
Implementing Adobe Customer Journey Analytics (CJA) can be a game-changer, but it’s a project that needs thoughtful planning and teamwork. It takes coordination across different groups—technical, organizational, and operational. With several key steps along the way,...
What’s New in Google Analytics 4: September 2024 Updates
Google Analytics 4 (GA4) continues to roll out valuable updates that make data analysis smoother and more insightful. The September 2024 update brings several enhancements to reports, helping you gain a deeper understanding of user behavior and traffic patterns. Let’s...
Why You Need a Customer Data Platform (CDP) to Organize Your Marketing Strategy
Let’s talk about something we all do–or at least should do–from time to time: organizing our closets. When you’re arranging your closet, do you keep your clothes neatly folded and sorted, or do you just throw them in there without a second thought? Now, imagine trying...
5 Essential Tips You Should Know for Google Analytics 4 (GA4)
Tip 1: Data Retention Setting What is this data retention setting all about? By default, Google Analytics will discard your raw data after two months. That means not all your data will be available in your reports inside Google Analytics. Though it only affects...
64% of Customers Don’t Want AI in Customer Service— What That Means for Your MarTech Strategy
A recent Gartner survey found that 64% of customers would prefer that companies don’t use AI in customer service. As businesses increasingly rely on AI-driven MarTech tools, this presents a dilemma: how can you leverage AI without alienating your customers? Let's...
Third-Party Cookies Stay: Google’s Latest Decision Explained
Now that the dust has settled, Google's recent decision regarding third-party cookies in its Chrome browser has significant implications for the online marketing world. Initially, Google announced plans to phase out third-party cookies in January 2020, aiming for a...