The Northern Journey in Vegas Adobe Summit 2025 was a special experience for me—my first as part of the Northern Commerce family. If you haven’t heard the big news yet, Project 3 was acquired last month by Northern, and we couldn’t be more excited about this new...
Posts for Email Marketing
The Ultimate Analytics Guide to Adobe Summit 2025: Sessions, Swag, Parties & Vegas Tips
Has it been a year already? Feels like just yesterday we were watching Shaq at Sneaks and then seeing him transform into DJ Diesel at Area15 during Summit Bash. But here we are again: Adobe Summit 2025 is coming in hot, and we couldn’t be more excited. Whether you're...
Project 3 Joins Forces with Northern Commerce
We’ve got some really big news: Project 3 Consulting is officially joining forces with Northern Commerce! Since its founding in 2020 by Scotty Hagen, Project 3 Consulting has been dedicated to helping businesses navigate the complexities of MarTech, analytics, and...
How a Tableau Center of Excellence Supports Your Organization
Imagine you're a business that’s just added Tableau to your MarTech stack. You're excited — after all, it’s another powerful tool to help your organization make smarter, data-driven decisions. But as the excitement fades, a few questions start to creep in. What about...
Why a Consent Management Platform Won’t Keep You Fully Compliant
Sure, you may have all the bells and whistles of a Consent Management Platform to help you do the heavy lifting for compliance. And it’s no surprise—CMPs are becoming a cornerstone of data privacy strategies worldwide. In fact, the global consent management market is...
Data Compliance in Healthcare: Best Practices for Tag Management Under HIPAA
When it comes to healthcare data, compliance isn’t optional—it’s a legal and ethical imperative. For organizations operating under the Health Insurance Portability and Accountability Act (HIPAA), the stakes are even higher. As healthcare regulations continue to...
How to Clean Your Data for MarTech Success: A Step-by-Step Guide
What good is data if you can't trust it? In every MarTech platform, one truth remains constant: the accuracy and cleanliness of your data are the foundation of every successful campaign. From understanding customer behavior to fine-tuning audience segments, clean data...
Mailchimp
Mailchimp is a popular all-in-one marketing platform that has evolved beyond its roots as an email marketing tool. Today, it’s a powerhouse for small to medium-sized businesses looking to engage customers, manage marketing campaigns, and track analytics with minimal...
Project 3’s Ultimate Guide to Holiday Email Marketing: Tips to Drive Seasonal Success
With the holiday season fast approaching, are your email campaigns ready to stand out in the rush? Are you reaching the right people with the right message at the right time? As Simon Sinek once said, “People don’t buy what you do; they buy why you do it.” This...
Marketo vs. Pardot: Choosing the Right Marketing Automation Tool for Your Business
Selecting the right marketing automation platform is crucial for streamlining your processes, aligning marketing with sales, and driving growth. Here’s a breakdown of two top platforms—Marketo and Pardot—analyzing their unique strengths, key differentiators, and...