Let’s talk about something we all do–or at least should do–from time to time: organizing our closets. When you’re arranging your closet, do you keep your clothes neatly folded and sorted, or do you just throw them in there without a second thought? Now, imagine trying...
Posts for Ecommerce
5 Essential Tips You Should Know for Google Analytics 4 (GA4)
Tip 1: Data Retention Setting What is this data retention setting all about? By default, Google Analytics will discard your raw data after two months. That means not all your data will be available in your reports inside Google Analytics. Though it only affects...
64% of Customers Don’t Want AI in Customer Service— What That Means for Your MarTech Strategy
A recent Gartner survey found that 64% of customers would prefer that companies don’t use AI in customer service. As businesses increasingly rely on AI-driven MarTech tools, this presents a dilemma: how can you leverage AI without alienating your customers? Let's...
Third-Party Cookies Stay: Google’s Latest Decision Explained
Now that the dust has settled, Google's recent decision regarding third-party cookies in its Chrome browser has significant implications for the online marketing world. Initially, Google announced plans to phase out third-party cookies in January 2020, aiming for a...
Tealium iQ vs. Google Tag Manager: Tag Management System Showdown
In this blog, we'll compare Tealium iQ and Google Tag Manager (GTM) to determine which is the better fit for your business. We’ll explore key platform features, functionalities, pricing, and suitability for different business sizes and industries to help you choose...
Migrating MarTech Platforms: 5 Key Mistakes to Avoid When Making the Switch
Are you pondering a switch to a different MarTech platform? Then you may want to hear this worrying stat before you start: More than 80% of migrations either fail to deliver on time or go over budget. Whether you're transitioning from Google Tag Manager to Tealium iQ,...
Defending Data Integrity: Proactive Strategies to Combat Bot Traffic
How disappointed are you when you think you received a lead or a surge in traffic, only to have it discovered to be those pesky bots? This disappointment underscores the critical importance of data integrity for accurate insights and effective decision-making in your...
Top 5 Pitfalls to Avoid When Using Google Analytics 4
As digital marketers and data enthusiasts, we understand the critical role of accurate analytics in driving business success. Since its launch in 2020, Google Analytics 4 (GA4) has become an essential tool for gaining deep insights into user behavior across multiple...
Top 10 Key Features of Google Analytics (GA4)
Google Analytics 4 (GA4) represents a significant evolution from Universal Analytics, transitioning from session-based to event-based tracking. This shift prioritizes user interactions across platforms and devices, providing richer insights through the tracking of...
Optimize and Convert: 7 Essential CRO Strategies for Your Marketing Website
Ever wonder what truly matters for your website? It all comes down to converting visitors into paying customers. When most of your competitors are using the same traffic acquisition tools (i.e., SEO or SEM techniques), Conversion Rate Optimization (CRO) is what will...