Imagine you're a business that’s just added Tableau to your MarTech stack. You're excited — after all, it’s another powerful tool to help your organization make smarter, data-driven decisions. But as the excitement fades, a few questions start to creep in. What about...
Posts for Center of Excellence
Why a Consent Management Platform Won’t Keep You Fully Compliant
Sure, you may have all the bells and whistles of a Consent Management Platform to help you do the heavy lifting for compliance. And it’s no surprise—CMPs are becoming a cornerstone of data privacy strategies worldwide. In fact, the global consent management market is...
Data Compliance in Healthcare: Best Practices for Tag Management Under HIPAA
When it comes to healthcare data, compliance isn’t optional—it’s a legal and ethical imperative. For organizations operating under the Health Insurance Portability and Accountability Act (HIPAA), the stakes are even higher. As healthcare regulations continue to...
How to Clean Your Data for MarTech Success: A Step-by-Step Guide
What good is data if you can't trust it? In every MarTech platform, one truth remains constant: the accuracy and cleanliness of your data are the foundation of every successful campaign. From understanding customer behavior to fine-tuning audience segments, clean data...
Mailchimp
Mailchimp is a popular all-in-one marketing platform that has evolved beyond its roots as an email marketing tool. Today, it’s a powerhouse for small to medium-sized businesses looking to engage customers, manage marketing campaigns, and track analytics with minimal...
Project 3’s Ultimate Guide to Holiday Email Marketing: Tips to Drive Seasonal Success
With the holiday season fast approaching, are your email campaigns ready to stand out in the rush? Are you reaching the right people with the right message at the right time? As Simon Sinek once said, “People don’t buy what you do; they buy why you do it.” This...
Marketo vs. Pardot: Choosing the Right Marketing Automation Tool for Your Business
Selecting the right marketing automation platform is crucial for streamlining your processes, aligning marketing with sales, and driving growth. Here’s a breakdown of two top platforms—Marketo and Pardot—analyzing their unique strengths, key differentiators, and...
Looker Studio
Looker Studio is a powerful, intuitive data visualization and reporting platform by Google that transforms raw data into actionable insights. Formerly known as Google Data Studio, Looker Studio combines Google’s robust data management capabilities with Looker’s...
Google Tag Manager
Ever wonder how to efficiently track user behavior and campaign performance across multiple platforms without getting bogged down in manual coding and updates? For many marketers, managing tracking codes—known as tags—can be a time-consuming and error-prone process....
Data Breaches and Privacy Nightmares in MarTech: Protecting Your Business and Customers
As Halloween approaches, the air is thick with the scent of pumpkin spice—and perhaps a hint of dread. In the spine-chilling world of MarTech, data is both a precious treasure and a lurking ghost ready to haunt your business. With every click, marketers are entangled...