Posts for AEP

MarTech Spotlight: Looker Studio – Is It Right for Your Business?

Looker Studio is a powerful, intuitive data visualization and reporting platform by Google that transforms raw data into actionable insights. Formerly known as Google Data Studio, Looker Studio combines Google’s robust data management capabilities with Looker’s...

Why Site Speed Matters: Not Just for the Impatient

When it comes to websites, speed is everything—it’s about keeping users engaged, boosting conversions, improving SEO, and fostering customer loyalty. The 3-Second Rule: Blink and They’re Gone Users expect a site to load in two seconds or less. Anything longer? They're...

Is Your Data Lying to You? Why an Analytics Audit is a Must

Have you ever felt that something’s off with your marketing data but just couldn’t pinpoint what it is? If you’ve been nodding along, it might be time for an analytics audit. And no, we’re not talking about financial audits that make you break out in a cold sweat—this...

How to Install Google Analytics 4 (GA4) on Your WordPress Site

If you’ve got a WordPress site and you're looking to gain insights into how visitors interact, Google Analytics 4 (GA4) is the tool you need. GA4 is the latest version of Google Analytics and offers advanced tracking features like event-based tracking, user journey...